In today’s digital age, having a strong social media presence is crucial for businesses of all sizes. Not only can social media platforms like TikTok and YouTube drive significant traffic to your website, but they also play a role in Google’s search algorithm. Additionally, many customers are more likely to discover a business through a referral from a friend on social media than by asking directly.
A strong social media strategy is key to driving customer interaction and engagement. This includes conducting a strategy audit, reviewing your competition, and executing a plan for monthly promotion activities.
Content promotion is also an important aspect of social media marketing. While creating high-quality content is the first step, it’s just as important to extend the lifespan of that content and gain social signals to boost your brand’s authority. This can be achieved through training your team on best practices for promoting content and becoming a content syndicator, as well as leveraging influencers and promoting your content in meaningful ways.
By following best practices and integrating promotion efforts into your content publishing activities, you can effectively use social media to drive PR opportunities and increase brand awareness.