Social Media Strategy & Content Promotion

In today’s digital age, having a strong social media presence is crucial for businesses of all sizes. Not only can social media platforms like TikTok and YouTube drive significant traffic to your website, but they also play a role in Google’s search algorithm. Additionally, many customers are more likely to discover a business through a referral from a friend on social media than by asking directly.

A strong social media strategy is key to driving customer interaction and engagement. This includes conducting a strategy audit, reviewing your competition, and executing a plan for monthly promotion activities.

Content promotion is also an important aspect of social media marketing. While creating high-quality content is the first step, it’s just as important to extend the lifespan of that content and gain social signals to boost your brand’s authority. This can be achieved through training your team on best practices for promoting content and becoming a content syndicator, as well as leveraging influencers and promoting your content in meaningful ways.

By following best practices and integrating promotion efforts into your content publishing activities, you can effectively use social media to drive PR opportunities and increase brand awareness.



Advice from social media and SEO expert Lisa Weinberger

Originally published on TechRepublic. Interview by Nicole Nash.

During a very busy travel year, training internal teams and speaking at conferences, this interview was completed on a 6-hour plane ride.


If you want to integrate SEO into your social media strategy, read this interview to learn one expert’s approach. She also reveals her favorite analytics, SEO, and social media tools.

Continue reading “Advice from social media and SEO expert Lisa Weinberger”

The 3 C’s of Social Media

3 C's of Social Media

Abide by the “3 Cs” when it comes to social media.

Conversation, Community, and Curation are the “3 Cs” of social media. Everything is based from the main “C” which stands for Content development with a purpose. Since the cannabis industry cannot pay for digital media, all traffic comes through organic marketing. A lot of our traffic and brand recognition is due to the 3 C’s.


Think before you speak is a saying heard many times from educators to their students. The same rule applies for online conversations. Don’t post or send a message without reading through what you are writing. Consider your audience and PLEASE don’t use the word “should.”  Pose questions and gather input. Thank your responders and just be genuine. Fakeness can be seen quickly through words and online conversations.

  • Create your own platform to speak to your target audience. For example, if you want to discuss personal finance for cannabis, now you can here. Before I created a sub-reddit, I participated and still participate in other sub-reddits but felt it was time to launch our own.
  • Comment on posts and genuinely show interest in points made by blogger and comment as early as possible on the post; provide some insight or offer another angle.
  • Pose questions and find specific problems, tasks or goals associated with our audience. Pose them as questions on influencer’s social media post or blog.
  • Share your content within a comment or in response on a Facebook or Instagram post, offer a link to content that answers someone else’s concern.
  • Respond to existing conversations and jump into a comment thread on a blog, reply to a Twitter conversation, LinkedIn postings or just Like or Heart some good sentiments.


Besides the typical social media networks, look for niche sites or forums. Reddit has grown into a great place to connect to individuals and companies who want to discuss specific topics. A connection in my network made this suggestion for and it has been one of the greatest suggestions. We have been accepted into a few of the marijuana forums and everyone is willing to help us with our editorial.

  • Leverage influencers and followers to create events, Tweet chats, Facebook Live events, Instagram stories, AMAs, and Google Hang-Outs.
    • Coordinate with in-house experts and selected influencers.
    • Leverage influencers with greater footprint than you.
    • Format with specific questions that can be used in articles or videos afterward.
    • Record the event.
  • Use email newsletter distribution to internal contacts and your network.
    • Once you have 50-100 relationships, consider offering a newsletter.
  • Attend events and conferences to reinforce relationships.
    • Create a reason and strategy for this information that provides value.
    • Shake hands, get a coffee, and interact.
  • Use prize driven contests and hashtag creation.
    • Leverage “sweepers” to gain attention to your topic.

Content Curation

  • Read and research authority websites, blogs, publications, associations for high-quality content. Post or tweet with a point from the content. Possibly use a question to create engagement. Use:
    • Partner content
    • Influencer content
    • Industry associations
  • Share this content on proper networks, based on topic and target audience.
  • Change message “marketing copy” to connect with your audience.
  • Curate from past contributors to create notifications to current followers. This keeps your activity always current and relevant.
What else can you add that begins with a “C” when managing social media?

50 of the Most Powerful and Influential Women in Social Media

While taking a break from Organic SEO and writing content for a few new e-learning courses today, I hopped on Twitter (AbFab micro-blogging tool!) to read Ron Hudson’s posting about the 50 most powerful and influential women in social media.

I always love supporting the women in social media because they are Rockin’ it and was going to comment on how wonderful everyone on the list is. Now this may be embarrassing but I was not expecting to see my name and there it was!

#36 Lisa Weinberger! I am so excited and honored to be on the list!

Social Media is very important and whenever I meet online business owners in person, I continually “preach” to them that they MUST start getting involved in Social Media and they just laugh at me. They can continue to laugh and make negative comments but WAKE UP! We are living in a virtual world of the Internet. The days of the door to door salesman is slowly coming to an end and practically over.

Do you really think just sending out an email or having a Website will “connect” you to potential clients?

Do you think never actually making a connection will sell your product or service?

Do you think Cold Calling without prior connection and bullying into purchasing makes you an ethical business person?

PearlyWrites is a huge promoter and supporter of Social Media. We LOVE to connect to people online and offline. Its amazing to connect with friends, followers and potential clients online and then meet face to face offline and there is such a wonderful level of comfort as if you have known one another for years!

Develop the trust, respect and communication through Social Media and you will continue to learn and be pleased with all your relationships.

Tweeps, Make it a Great Day! @PearlyWrites :)