Content Strategy & Educational Publishing

PearlyWrites.com covers all of your instructional design, curriculum development, and content marketing and strategy needs.

Focused on higher education, Lisa uses her 18 years of college teaching and curriculum design experience to give you a detailed course and training program.

What I teach:

Digital Marketing, SEO, SEM, Social Media, Content Strategy, Entrepreneurship, Technical Writing, Composition, Literature

Where I teach:

SNHU, UMGC, Rize Education

Where I have taught:

City College, Thomas Edison State University, Post University, Fisher College, Bergen Community College, William Paterson University, Scottsdale Community College, Glendale Community College, Fair Lawn School District (NJ), Emerson private school (K-8).

Thesis Topics

A Comparison of the US and Australia about How Learning Disabilities are Handled

Incorporating Digital Media into English College Courses (to prepare students for a career in digital marketing)

Select Projects


BA in English / Psychology,

MAT (Elementary Education),

Graduate Certificate in Composition,

Additional Training:

Google Analytics



Traditional classroom experience: 15 years

Online classroom experience: 14 years

Hybrid classroom experience: 14 years

Higher Education, K-8, and 9-12 experience

For 20 years, I worked in editorial, led content teams, and SEO marketing for Fortune 500 companies. I always enjoyed hiring college graduates and training which has led me to college teaching.

I still offer consultations for SEO and content marketing projects, by request.