Social Media Strategy & Content Promotion

In today’s digital age, having a strong social media presence is crucial for businesses of all sizes. Not only can social media platforms like TikTok and YouTube drive significant traffic to your website, but they also play a role in Google’s search algorithm. Additionally, many customers are more likely to discover a business through a referral from a friend on social media than by asking directly.

A strong social media strategy is key to driving customer interaction and engagement. This includes conducting a strategy audit, reviewing your competition, and executing a plan for monthly promotion activities.

Content promotion is also an important aspect of social media marketing. While creating high-quality content is the first step, it’s just as important to extend the lifespan of that content and gain social signals to boost your brand’s authority. This can be achieved through training your team on best practices for promoting content and becoming a content syndicator, as well as leveraging influencers and promoting your content in meaningful ways.

By following best practices and integrating promotion efforts into your content publishing activities, you can effectively use social media to drive PR opportunities and increase brand awareness.



Content Promotion

To follow up to a comment we received about content promotion, I was asked about what doing offsite content promotion did for a reader’s energy efficiency blog.

They created a link wheel aka “Linkie” or “Super Duper Wheelie”, posted content on some directory sites, did a PR or two and received 50 back links to his blog from these efforts. If you figure from writing a few articles, making sure each are different and posting the articles throughout the Web to build your offsite links, the time you spent completing these efforts will help not only promote your content but also help with increasing your SEO ranking.


What other items have you found helped your content promotion efforts?