It’s Friday Already?

Can you believe it’s Friday already?

I can’t!

It’s been an amazing week between coming back from Si‘s AdWords workshop and learning more about online marketing and copywriting projects, wow!

A few copywriting projects in the works with my friend Ralph Greco Jr. which is surprisingly to us, working out better than we planned.

Started a PearlyWrites newsletter as well as a implenting a few online marketing campaign ideas that I learned and one of the articles on IT Drive, co-authored with Mitch Strohm, had a decent amount of traffic and comments which was a very cool thing to see. OK, it TOTALLY ROCKED!!!

Happy Friday to everyone and keep the words coming…

AdWords Workshop Rocked!!!

This weekend I attended Simon Leung’s AdWords workshop in San Jose, Cali and it ROCKED! Simon Rocked and all the guest speakers were awesome!

Matt, Kevin, Rod, Johnnie, Huey Lee, Mark Widawer, Leo, Coach Deb, John Guanzon, Tracy Repchuk, Alejandro, The Twins; everyone rocked!

I presented about “How Optimized Copy Can Help Your Website,” and I felt it went alright. Of course when I was finished, all the things I had planned to speak about during the presentation came back to me but for my first time presenting at a workshop, I did a decent job.

For the one’s who know me from the classroom, you know I gave out candy for correct answers. I wasn’t allowed to throw it around to the participants, so I did a tamer alternatively and passed the bag around the room. I never leave home without candy!

I met some amazing Internet Marketers and they were real life people! Who knew??? John was awesome and spent a lot of time with me running through the basics of Internet Marketing and even let me watch how he develops a landing page. He shared with me ideas of how to get started and I can’t wait to begin this week on my first project to see if I can get it up and running.

On a personal note, I brought dresses to wear for the weekend and ended up being extremely cold the entire time. I guess not being in cooler weather for a few years did thin my blood because I never thought 50-60 degrees would literally make me shiver and it did. I only brought a few things to wear and kept layering them each day. I felt like I looked like a bag lady! So unprofessional but it is a lesson I learned for future travels.

The entire weekend and experience was amazing and I would like to thank Si for accepting me as an apprentice AND letting me present at his AdWords workshop. Si, you are a wonderful Mentor and a great person.

P.S. Pictures will be posted soon

AdWords Workshop This Weekend!

I received an email this morning from the AdWords workshop head, Simon, asking if I could do an hour long presentation about SEO, Copywriting and AdWords and how they all relate to each other. Of course I was honored and said, “YES!!!”

I’ve been a busy bee putting together a PPT presentation which I will be running through the next two days to make it perfect or close to perfect. Then he said if it goes well, they are recording it and then we can develop it into a product!

Will keep everyone informed of how it goes and of any new developments. SOOO Excited!!!

Google’s Changing Algorithm?

As reported on CNet yesterday,

Is Google’s PageRank algorithm changing?

There are many speculations about if this rumor is true or why Google wants to change their continued plan to conquering the Internet and make an online marketer rich world to totally dropping many high ranking sites down the totem pole.

Do you think Google likes that they have the power over the entire search engine market and building an Internet empire? Yes of course they do! Between all the buying of other companies, they just keep getting bigger and stronger but to change the algorithm that may hurt some companies, is the power going to far?

Or we can look at it another way; with the changing of the algorithm, will it give the smaller Websites and online businesses a chance to rank higher in the SERP’s? Unfortunately I cannot answer this question but would be interested in seeing if this rumor is true, how it will affect the online-racking-in-the-money business to the smaller gal’s online, working-hard-to-pay-the-bills eCommerce business.

Let’s tune in together to find out what Google has planned next…

My First AdWords Workshop

Since I was accepted into Simon Leung’s apprentice program, I have been waiting to be assigned a project to work on. I received an email Sunday night about starting to do some copywriting for one of his newest ideas and then yesterday, received an IM from Simon inviting me to his AdWords workshop.
After a whole minute of thought, I was on the phone booking my flight and hotel room to San Jose, Cali. I have been studying on my own about AdSense and AdWords but it is different attending a 3-day workshop from one of the Google Masters!

The workshop is November 9 – 11 and I will be flying up on November 8 and returning Sunday evening. Now all I have to do is get that song out of my head, “lalalallala on my way to San Jose dahdahdaaaa.”

(I don’t even know the words but the tune has not left my brain yet.)

NYT SEO Article

I just received exciting news that one of my clients, a software development company, was interviewed by the New York Times. The interview will appear in the paper and online the last week of September.

Now for even more exciting news! My client, who is very cool, asked if I could write an article that the hard link from the New York Times interview will be directed to. He felt rather than sending interested parties directly to his home page, having the traffic go to another page with more information about the topic would be ideal.

So the article I wrote will be linked to my client’s NYT interview!!! OK, it’s not an article in the NYT but at least its close…

10,000 Page Views!

In this world we call the Internet, does 10,000 page views mean anything? As of last night, the new PearlyWrites Website received 10,195 page views for the month of August. If I am not getting the conversion to new clients, then what do page views do for my business?

With all of the page views, does it mean I will see my page ranking increase?

PearlyWrites is now a virtual marketing and copywriting company. This means we work with clients everywhere in the world, not just locally to promote their business offline and online but everywhere! We still offer copywriting services of course!

So what does 10,000 page views do for business in the overall picture?

The Office

Many freelancers have a home office since they are the only employee. Setting up your home office takes vision and imagination if your home office is really suppose to be a bedroom. The size of my office is quite large and I am very happy with it and I EVEN get a large window to look out of!

So what happens when you are working and your neighbors and their kids are constantly outside playing with everything imaginable! From their 20 feet off the ground pick-up trucks exhaust to their car sound system as the bass is vibrating everything in my office to the ever popular let’s fly a kite in the middle of the street!


What do you do? Do you go outside and tell them to try and be a little considerate? If I was still in Jersey, I would go outside and use a few choice words but I am finding in my new life in Arizona, they don’t get it! Only once did I have to go to my neighbor who lived above us in Jersey and ask if he could keep the stampede of elephants running above my head down a bit. I wasn’t even going to do it but my husband even looked at me and was like, “Is he having a fight or something up there?”

So yes, I can go to the local coffee shop or book store and do my work there BUT why should I? I live in a single family home on a nice block which is mostly quiet minus the neighbors who live next door to us. I guess we got the luck of the draw…

Welcome to PearlyWrites!

PearlyWrites understands the importance and need for fresh new content. PW strives to meet every client’s individualized needs. They are particular about who is chosen to be allowed in the freelance network because of the high standards they set; therefore PW will only choose freelancers that meet these high standards. Understanding the combination of print media, Web content, and SEO is a huge part of successful marketing campaigns. No matter what sized business, every person wants to be successful and PearlyWrites brings that success. Through a collaborative effort, PW’s team of freelancers will meet your needs.

PearlyWrites started with Lisa Weinberger back in 1995 writing print media, ad copy, and Web content for a few companies who continually desired more of Lisa’s voice, style and creative edge. Requests and referrals exploded to create PW into a development house offering writing, editing, PR and marketing services.

Desire to satisfy each client’s needs have individualized PearlyWrites into one of the top requested copy, editing, and marketing companies. Each client is treated as if they are the only account and the reliability, honesty, and professionalism of PW is unsurpassed.

Why waste your time and money getting plagiarized content when you can get guaranteed original and unique content written by professional copywriters?

Think about the hassle and aggravation when you receive dishonest work; eliminate this by requesting a price quote from PearlyWrites.

A moment with Lisa Weinberger, CEO of PearlyWrites, LLC

Lisa Weinberger is the CEO and founder of PearlyWrites, LLC. Before embarking on the journey as a full time writer, Lisa was a teacher, private tutor, and English Professor. Her degrees consists of a BA in English Writing, Minor in Psychology, and a Master of Arts in Teaching, as well as teaching certifications from NJ and FL. With a background of over 15 years in the field of education and being a small business owner, she can produce copy for a variety of clients in different topics, subjects and genres.

The company name PearlyWrites developed quite simply through Lisa’s middle name of Pearl.

Services of copywriting, editing, research, managing, marketing, and advertising are offered. Lisa has written and edited Web content, educational curriculum, brochures, magazines, ezines, training materials, blogs, newsletters, print ads, and audio scripts. Ghostwriting for celebrities, producing curriculum which has changed many children’s lives, and contributing to E-commerce Websites are part of Lisa’s accomplishments. With the Google Adsense explosion, Lisa attended workshops to learn about services of SEO or Search Engine Optimization and the importance of page impressions.