New Year, New Site Design

Happy New Year from PearlyWrites, LLC!

As you can see we have given our site a brand new facelift with sleek, slender design and bows and PEARLS all wrapped up into one nice package. If you have ever seen our print marketing collateral (which isn’t sent out very much), you will now see a fully branded company. Welcome to PearlyWrites, LLC! We have come a long way baby and want to thank everyone who has made it possible to allow PW to continue to grow.

Thank you to my family who has been supportive of me these past few years and my dreams of being an online business woman entrepreneur. My husband who hides behind the scenes of PearlyWrites but is an integral part of our online business, thank you (now get back to work!).

Thank you to friends and business friendships who have been there in support and spirit. The connections we have made have been hugely important this year.

Thank you to Josh Gilmore for branding PearlyWrites, LLC. For clients branding, it comes natural to me, but for my own business, it was a little harder to decide. Josh, thank you!

Thank you to Mitch for joining me in the rubber room. (Um, the secret is out, the rubber room wasn’t as fun as we both thought…)

Thank you to all PearlyWrites’ contractors for a wonderful year and looking forward to even more fun in 2009! Thank you to Josh, Mitch, Nicole, Renee, Andrew, Ralph, Alexis, Robin, Dennis, and David. We’ve all come a long way together and as individuals and I am so fortunate to have connected with you all. You Rock!

Thank you to Basecamp for allowing us to work proficiently as an online marketing company. In that case, thank you to Vonage, Skype and email! Without you, our virtual company would not be possible.

Thank you to Nina Myers who has created with me to help self-published writers and Indie Artists get their name and product out on the Web.

AND Thank you to every person I have connected to on Twitter aka Tweeps! Social Media has opened up new doorways in my life and business and I look forward to another wonderful year of making even more connections and Tweeting with you!

Happy New Year! PW is going to ROCK in 2009!

Virtual IT Consulting Offered

PearlyWrites, LLC would like to announce Aaron Pickett as our CTO, Chief Technology Officer. For years Aaron has worked as a hands-on and virtual IT Director for businesses large and small. He managed an over 900+ user banking department in NYC and his troubleshooting techniques are desired by businesses who know their technology issues will be fixed. From any location, Aaron has troubleshooted and fixed multiple problems for clients and continues to be the go-to guy for all technology problems.

Aaron Pickett is a Chief Technology Officer, educator, and trainer. He has over 20 years of experience in the technology field from managing teams and projects of 900 users to training groups on technology programs.

Aaron is the CTO of PearlyWrites, LLC. With over 20 years of experience being a project manager and working at Fortune 500 companies throughout New York City, Aaron has a strong knowledge of how IT (Information Technologies) systems and departments should be implemented and organized properly for maximum profit.

Through his years working at the brokerage firms of Bear Stearns and Jefferies & Co., he learned how to manage large projects with short deadlines in the fast pace environment of New York City.

Areas of Aaron’s expertise include:

  • Network analysis & troubleshooting
  • Server administration
  • Security monitoring & controls implementation
  • Local area networks & gateways
  • Technical procedure writing
  • Backup procedures & disaster recovery
  • Telecommunications hardware programming
  • Problem analysis & troubleshooting
  • Software testing & upgrade
  • Software installation & customization
  • Desktop & end-user support

Our Virtual IT services can be purchased per hour or as a monthly retainer of a specific amount of hours to fit your budget.

If you are looking for technology help or want a virtual IT consultant, PearlyWrites now offers Aaron’s services to you. For more information or to discuss what a Virtual IT consultant can do for your business, please call Aaron at 602-288-8992.

Simple Apple

With great excitement, I like to tell you about a pre-launch of Simple Apple. Simple Apple is a new site where myself, Lisa and Nina Myers of The Best Apple will be offering Web/Blog design services and online marketing services including coaching and support to self-published writers, authors, and Indie artists.

An ongoing joke with a few of PearlyWrites’ contractors is “Lisa supports the Indie community.” My ultimate goal is to be able to sponsor a few of our contractors who are amazing rock bands bands like 20 Minutes to Park. Now writers who need help marketing their book or e-book can contact the Simple Apple or an Indie artist needing help marketing their product. We are here to help!

A little know fact about me is I was once a musician, singer and a dancer. Before starting PearlyWrites, I was very involved in the arts. I own a Ebony Baby Grand Piano, I privately taught over 150 children to sing Hebrew and it is time to get back to my roots and help others in the art community. Collaborating with Nina has been an on going discussion and we are happy to say Simple Apple will be officially launching in the new year.

Simple Apple, Simple Solutions

Happy New Year!

Photo Shoot Celebration

Today is the day that the clothing Lindsay Lou Scottsdale provided to 1928 Jewelry Company will be taking place in LA. Alice & Olivia dresses and outfits will be matched with some amazing vintage jewelry to bring a modern vintage style to the shoot. We are very excited to see the end results and share with the online world the creativity of the Director of Marketing of 1928 Jewelry. In celebration of today and Thanksgiving, Lindsay Lou is offering 20-40% off all items at their online store. Celebrate Thanksgiving with Lindsay Lou, get 40% off all regular priced items, good through Black Friday. And take an extra 20% off sales items through November 28, 2008. Use Coupon Codes at check out: 40Thanks for 40% off 20Xtra for 20% off sales items Holidays are Just Around the corner, So Log On and get your Shopping Done Early with!

Holiday Special: Organic SEO

The holidays are underway and we want to offer every marketer and online business our holiday special. If you sign up by December 25th, you will be able to take advantage of our holiday special and stay with this Organic SEO package for 6 months up to 18 months without a price increase! Happy Holidays from PearlyWrites!

Holiday Special!!!

15 Blog Postings
4 Articles w/Submission
1 Press Release w/ distribution
SMM(Social Media Marketing) Coaching
Total: $1,650 per month

New Client:

PearlyWrites would like to announce their newest client, Lindsay Lou Scottsdale Boutique. They are the winners of City Search Best Women’s Boutique two years in a row, Lucky Mag’s Boutique of the Week and have a fast-forward approach to style!

Lindsay Lou can be followerd on Twitter at and will be providing the clothing to 1928 Jewelry Company’s photo shoot next week in LA.

With designer brands like Juicy Couture, Love YaYa, Young, Fabulous and Broke and more, Lindsay Lou continues to be your personal shopper for designer style. Welcome Lindsay Lou!

50 of the Most Powerful and Influential Women in Social Media

While taking a break from Organic SEO and writing content for a few new e-learning courses today, I hopped on Twitter (AbFab micro-blogging tool!) to read Ron Hudson’s posting about the 50 most powerful and influential women in social media.

I always love supporting the women in social media because they are Rockin’ it and was going to comment on how wonderful everyone on the list is. Now this may be embarrassing but I was not expecting to see my name and there it was!

#36 Lisa Weinberger! I am so excited and honored to be on the list!

Social Media is very important and whenever I meet online business owners in person, I continually “preach” to them that they MUST start getting involved in Social Media and they just laugh at me. They can continue to laugh and make negative comments but WAKE UP! We are living in a virtual world of the Internet. The days of the door to door salesman is slowly coming to an end and practically over.

Do you really think just sending out an email or having a Website will “connect” you to potential clients?

Do you think never actually making a connection will sell your product or service?

Do you think Cold Calling without prior connection and bullying into purchasing makes you an ethical business person?

PearlyWrites is a huge promoter and supporter of Social Media. We LOVE to connect to people online and offline. Its amazing to connect with friends, followers and potential clients online and then meet face to face offline and there is such a wonderful level of comfort as if you have known one another for years!

Develop the trust, respect and communication through Social Media and you will continue to learn and be pleased with all your relationships.

Tweeps, Make it a Great Day! @PearlyWrites :)

Organic SEO for the Hospitality Industry

Although the hospitality industry has big names that many of us know like Hilton, Marriott and Ramada; did you know if you did a search with the basic keywords of “Phoenix hotels” or similar that the first sites which show up in the natural / organic SERP’s are those for Expedia, Cheaptickets, Orbitz and other hospitality booking sites?

The travel booking sites have a high volume of pages which dominate the search engines for specific keywords and mainly because they have been online businesses for close to 10 years! And even newer players in the game are seeing their day in the spotlight like Kayak. I mean if a potential client does a search for “Comfort Inn Georgia” and the hotel of Comfort Inn wants to be found first in the natural listings vs a travel booking site then what do they need to do to get to that page result and dominate that page with all their hotels located throughout the world?

So what should Hotel chains do when wanting to conquer the organic search results?

For hotel organic SEO, first the brand should devise a strategy, either in house or by contacting an outside source who understands how to get listed organically in the search engines. Once they have the knowledge and experienced players on board, then write out the expected goals and a time frame when these goals can realistically be met.

  • Discuss what needs to be completed. Some Organic SEO choices can be SEO Web content, MetaData, hotel blog entries, article submissions, social media, natural link exchanges, RSS feeds, and landing pages.
  • Devise a 6-12 month plan, broken up into phases with realistic deadlines.
  • Give status updates to the corporation 1-2 times a week.

The biggest thing we have found is that corporations, no matter what industry, don’t have much information when it comes to Organic SEO. We have in-person, phone or web meetings to discuss a strategy, the realistic expectations and the best course of action and devise a 6-12 month phase plan.

Working together to devise an Organic SEO plan and allowing a strategist to do their job and then discussing the phases is the best route to take when looking toward a long term organic hospitality SERP goal.

Race for the Cure

This year PearlyWrites, LLC will be participating in the Susan G. Komen Race for the Cure in Phoenix on Oct. 12. We will be racing with Silk Web Consulting and a few other amazing women to show our support for finding a cure to Breast Cancer.

Come down to the race and support us or even walk with us!

If you would like to donate to an amazing cause, please visit our personal Website at:

Online Marketing Interns in Demand!

Online Marketing and SEO is now a department in large corporations but the only way to get the jobs is to have the experience. PearlyWrites, LLC wants to GIVE you that experience!

Phoenix, Arizona – PearlyWrites, LLC is currently seeking interns for a variety of different positions in the online marketing field. Interns are needed to fill positions in online marketing, SEO writing, SEO editing, graphic design, Web design, e-commerce, and sales. The ideal candidate will have a 2.5 GPA or higher and have interest and academic preparation in one of the areas noted above.

Since PearlyWrites is a virtual company, all positions are virtual, allowing interns the opportunity to work from their homes through our virtual office. Interns have the flexibility of working between 2 and 12 hours per week depending on their individual schedule. Internet, Instant Messaging, Phone and E-Mail is a requirement.

The online marketing field is an aggressive job market where corporations are looking for experienced individuals to fill high-level and important positions. This is an excellent opportunity to develop skills and knowledge as well as be mentored by one of the first female’s to enter the online market back when no one knew who Google was. This opportunity will also afford candidates the unique chance to work with a company who is ahead of the Organic SEO trend and learn about online marketing techniques and natural strategies to get Websites ranked in search engines organically.

Some positions are paid and all successful interns will receive a letter of recommendation at the conclusion of the internship. We will be offering to our interns, for free, our $200 SEO online courses.

Please email resumes to Include “internship” in the subject line. Learn more about our company by visiting us on the web –

About PearlyWrites, LLC Since 1996, PearlyWrites, LLC has provided marketing and branding services to all sized businesses for their print and online campaigns. They are a virtual copywriting and organic SEO marketing company providing services to the mainstream and adult industries, while always supporting a Green environment. Their independent contractors are located throughout the United States and Canada and available through all new media outlets which allows for quick availability using all technology for consultations and meetings. Organic SEO is recommended for all businesses with a Website to continue brand marketing.

PearlyWrites is the chosen Organic SEO provider to the Wyndham Hotel Group which includes the Brands of Ramada®, Days Inn®, Super 8®, Wingate® by Wyndham, Baymont Inn®, Howard Johnson®, Travelodge®, and Knights Inn®. They have provided E-Learning course development to PBS, Annenberg Media, National Academy Foundation, SilkWeb Consulting and Laurel Publishing.