There has been a lot of talk about SEO (Search Engine Optimization) and SMM (Social Media Marketing). The talk has been going on for a few years but working in my new job, I find it quite amusing when people think they understand what SEO is as well as SMM. Throw out a few words which you think you understand and keep repeating them but honestly, that doesn’t help the fact that SEO or SMM are real items and driving forces in business revenue today.
Placing keywords into content is SEO. Yes. BUT that is not the only SEO strategy, there is so much more to organic SEO than this.
SMM is chatting on Twitter and Facebook and posting links. No, eerrr wrong! It’s about engagement, connecting and having a conversation with people, not talking at them.
To continue on my quest to get people to understand about these two ways of online marketing, I will continually create real life scenarios and for some reason love using the word puzzle. As the conversation begins, I already know and get excited that I will be able to use my favorite puzzle analogy! For those who understand SEO understand why a puzzle analogy works so well.
When wanting to hit each outlet and grab the most from your SEO efforts, each piece of the puzzle needs to be in place. If not, then you will not see the results you want. SEO takes time and many people think, Poof! I did it now where’s my money!?!
Social Media Marketing also takes time. To create a following, to get the visitor to trust you, everything takes time. If it was that easy then don’t you think everyone would be engaging each other? Throwing links out into the Twitter feed doesn’t engage anyone but yourself…maybe. (I mean some people do talk to themselves, I don’t know, just sayin…)
In the perfect world, both SEO and SMM would work simultaneously but we don’t live in a perfect world. Some people feel they get more business through SEO, others SMM and some feel both work. I have experienced both for my business where SEO has worked well and for many years SMM worked amazing. What I found was it didn’t make a difference which I focused on, just that both strategies needed to be worked on a daily basis. Once you stop, so does your inquiries and engagement.
I am all for social media obviously but when connecting to old “friends” through Facebook, why do the assumptions begin? Many have not been in face to face or phone to phone contact in over 14 years and they assume and act as if they still know you.
They speak aka type toward you versus speaking to have a nice conversation and learning about what you do, your life, and your family. Is that what connecting is to old friends and acquaintances mean in social media? Live in the past and assume you know the person without even taking into consideration the past 15 years of their life? Even the past 5 years or 1 year of an individual’s life!
Seriously, there are many people’s life’s who have not changed either because they do not like change, are content where they are socially and financially, or don’t see a reason to venture out into unfamiliar territory. BUT just because these “old friends” aren’t does not mean you have the right to assume my life and my inner being hasn’t changed.
All you need to do is type in my name or our company name into a search engine and you WILL see how my life has changed for the better. You will see what doors have been opened as well as the person I have become.
When being involved in Social Media, there are certain items we choose to share and put out into the public view and other parts of our lives we don’t. Some social media dominators do share every item with their followers while others keep a low profile. Social Media plays a strong part of any SEO/SEM campaign and acceptance and open mindedness is suggested.
Has social media caused assumptions in your world from your “BI” (Before Internet) life?
Do you only share parts of your life while keeping other parts out of the public social media eye?
How do you handle the assuming people of your past life?
SAN FRANCISCO, CA, April 23, 2009 – Cybernet Expo is pleased to announce the schedule of workshops and panel discussions for this year’s Cybernet Expo 2009, taking place at the Golden Gateway Hotel in San Francisco from June 25th through June 27th.New this year will be a special classroom style Intensive Training Series that will run in addition to the more traditional industry panel discussions from the Industry Insider Series.The schedule of workshops and panels will cover a variety of subjects of vital interest to adult Internet businesses, and features an impressive lineup of talented industry experts who will share what they know with Cybernet Expo attendees.
“This year we are complimenting our traditional panel discussions with our brand new Intensive Training Series,” says Connor Young, President of YNOT Network, owners and operators of Cybernet Expo.“Think a college classroom setting with one instructor and a prepared course of study.We think these smaller classroom-like training workshops will be an extremely popular addition to Cybernet Expo.”
Courses from the Intensive Training Series will cover a variety of topics.Porn legend Dave Cummings, an experienced college level instructor and veteran of adult video production, will be teaching a class on shooting and producing adult video content.Spannow, adult Internet photographer and owner of SoloBabeCash.com, will be conducting a live photo shoot featuring Internet model Emily Saint from EmilySaint.com, complete with instructions on everything from shooting in cramped spaces to indoor lighting and working with models.Adult attorney Eric M. Bernstein will be teaching what is sure to be a crowded room on the issue of complying with 18 USC 2257 record-keeping laws.Lisa Weinberger, an experienced Internet marketing instructor from PearlyWrites.com, will be teaching a class on organic traffic generation, covering topics like search engine optimization and leveraging social media networks like Twitter and Facebook.Web developer and marketing expert KevinG from Web 3.0 Internet Consulting is scheduled to lead a class in best practices in website design, and industry veteran Quentin Boyer from Pink Visual has agreed to teach a session designed to introduce new arrivals to the basics of the online adult entertainment business.
Returning to Cybernet in 2009 will be its popular Industry Insider Series of panel discussions, with each topic featuring a panel of 4 to 6 expert speakers from various segments of the adult entertainment business.Topics for the Insider Series include Techniques in Modern Adult Internet Marketing, Online Billing: Beyond the IPSP, Opportunities for Women in Adult Businesses, Understanding Fetish and Niche Markets, Writing for Adult Businesses, Buying Adult Traffic, and State of the Industry.A complete listing of speakers will be made available on the Cybernet Expo website.
In addition to the Industry Insider and Intensive Training sessions, a couple of short special addresses will be delivered by Allan Henning, founder of DatingGold.com, and Connor Young, President of YNOT.com.
Attendees are encouraged to register early for the show.Early bird registration rates of $99 per badge are scheduled to end next week.To register for Cybernet Expo, please visit http://www.cybernetexpo.com/register.htmlAttendees are also encouraged to reserve their hotel room now, to ensure the low group rates for Cybernet attendees.Group rates can be secured by booking your room through visiting http://www.cybernetexpo.com/hotel.html
Cybernet Expo would like to thank all of our sponsors, who have made this year’s event possible.
Special thanks to HotMovies.com / MovieDollars.com, DatingGold.com, eMerchantPay.com, RIVCash.com, AdultPaymaster.com, Attorney Eric M. Bernstein, X-digg.com, FTVCash.com, Webbilling.com, HDPays.com, Rackco.com and GroobyBucks.com.Cybernet Expo would also like to thank MediumPimpin.com and Shay Laren of ShayLaren.com, the official model of Cybernet Expo 2009, plus all of the companies who will be exhibiting at this year’s Show and Sell Marketplace.
A complete lineup of parties, networking events and cocktail receptions for Cybernet Expo 2009 will be posted on the Cybernet Expo website in a few days.
If you haven’t heard from PearlyWrites for a week or so, it is because we relocated to Southeast Florida. With a majority of our business up and down the East coast, we made a decision to move our home base to Delray Beach, Florida. We will continue to keep the same phone number and have added a new Southeast Florida number, 954-727-5303.
We are very excited to be able to meet with partners and clients throughout the year in person and will continue providing our virtual online marketing, copywriting and IT services to businesses throughout the world. The Internet is the most amazing tool to connect to multiple locales and to allow us to do business globally is quite awesome!
So if you are in the Southeast Florida area and would like to connect or just talk about social media, drop us a line or give a call! We LOVE talking about Twitter and Facebook!
This past weekend I attended AVN/AEE 2009 to be a panelist in a seminar to discuss adult online marketing in Las Vegas at the Sands Expo Center. I was on the panel with moderator LAJ from YNOT, Babeland, SugarDVD and Man About Town. Not only did I share the panel with some amazing companies and individuals, our room was filled and people were standing against the walls! It was quite a picture that I wish I could have taken to share with you.
I was joking all week on Twitter that I wanted to throw candy as when I was a teacher, I would throw candy to keep the students interest. I didn’t throw candy as the information we all were discussing kept the interest of all attendees. We discussed branding, affiliate marketing, driving traffic (paid and natural), Organic SEO, copywriting, interaction, customer service, blogging, and natural online marketing techniques. After the seminar was over, the response was amazing from the attendees thanking us and wanting to connect even further. Thank you to AVN for allowing PearlyWrites to be a part of the Part 1: Staking Your Claim on the Web.
To add to our experience at AVN/AEE, I finally got to meet my cousin who is the owner of Wicked Pictures. I want to thank him for taking the time to speak with us during his very busy schedule. It was great to finally connect to a family member and appreciate the time he took with us.
And for the comedy part of the weekend, I had a fan club! One guy asked if he could take a pic with me thinking I was some spokesmodel for a company selling a product. I told him I wasn’t but thank you for the compliment and we took a pic anyway. Then later on I was trying on some clothing (over my own clothing) and the same two men were there snapping away and there were now about 7 men all together recording and snapping away. So if you find me on YouTube or Flickr, please let me know. The least I can do is link to it and create some natural link exchanges.
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