Tag: content creation

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Chosen as an SMX East Presenter: Authorship to Authority

It has been a wild year in search with Panda and Penguin being tossed out by the big “G” but what an exciting year in search and social it has been.

My big deal moment came a few weeks ago when I was chosen as a presenter to speak at SMX East on the Authorship to Authority panel on October 3 at 3:30 at the Jacob Javits Convention Center in NYC! I am joined by many other greats in the industry and very lucky to have the opportunity to share my 15 years of content development, SEO and Social knowledge with a ballroom of interested attendees.

I am speaking at SMX East
Below is the official description for the panel.

From Authorship To Authority: Why Claiming Your Identity Matters (#smx #23C)
With all of the recent focus on “content is king,” many marketers overlook that there’s a much broader process involved in establishing and maintaining the all-important factor of “authority.” This comprehensive session considers the entire process of “claiming your identity,” starting with brainstorming sessions with SEO, social and content development teams, to content promotion tactics for gaining authority links. Both enterprise SEO teams as well as outside consultants will benefit from this session.

Moderator: Elisabeth Osmeloski, Managing Editor, Search Engine Land (@elisabethos)

Q&A Moderator: Carrie Hill, Director of Online Marketing Services, KeyRelevance, LLC (@CarrieHill)

Speakers:

Mike Arnesen, Senior SEO Analyst, SwellPath (@mike_arnesen)
Brahm Booth, Director of Marketing and Ecommerce, WowWee (@brahmbooth)
Bill Slawski, Senior SEO Consultant, Webimax (@bill_slawski)
Lisa Weinberger, Director, Content Promotion, Bankrate, Inc. (@PearlyWrites)

After 3 years of not speaking at industry conferences, a few colleagues gave me the push to send out proposals to get myself out from behind the computer screen and be seen in person. My first industry presentation was at Simon Leung’s (aka Coolsi) first conference in 2007 in San Jose and prior to that experience, thanks to my education background, I taught in college classrooms since 2003. If you can keep hung over college student’s interested at 8:00am, presenting to 75 – 400 attendees doesn’t seem too difficult.

My presentation will focus on “Content Development with Purpose.” If you have been following my twitter stream the past few weeks, I’ve been posting some small tidbits of information about this topic which incorporates all three focuses of search, social and content strategy. How all teams working together can produce not only amazing content, but content which is informative, interesting, engaging and visitors want to SHARE and READ. BUT does all content have to be read?

Can’t wait to meet you at SMX East and answer this and many other questions.

Follow Lisa on Twitter. Connect with Lisa Weinberger on Google+.

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SEO Editing and Strategy

In all the years I have been involved in this industry, I never really considered part of my job to SEO edit but the more I looked back at the work I have done and the projects I have managed, many of them required SEO editing.

What exactly is SEO editing?

Many times when we get into writing, our minds are so focused on making sure the point of the copy is easily found. Usually when copy is produced, once it is written, it is also edited and goes to a copy editor for any mistakes which may have occurred during the writing process. Well there is another step which some copy editors may be reviewing for which is called SEO editing.

When a piece of content is created, each part or person’s job has a focus to complete their job correctly. The same goes for SEO editing. Without SEO editing, or a person who reviews the content for specific SEO items, how do you know if your content will appear in search or if it even has a chance to optimize in the search engines?

Content is created to inform your readers but if it cannot be found in the search, then the information being shared will never get into the hands of your potential readers.

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Online Content Publishing & Marketing

In the past few months I have been fortunate to work with a few amazing minds in a full time capacity focusing on SEO and online marketing. I guess I never thought of a formal name of what PearlyWrites provides but we do provide online content publishing strategies and solutions for all sized businesses. Not only do we provide this service but add in the 12 years of online marketing and SEO experience and no wonder we can rank our clients websites so strongly in the search engines.

I am also realizing as a business owner I need to be more verbal by sharing the accomplishments we have had. As a person I have always been hidden in a sense that what I do is not shared by me to many people and in the online content creation and publishing world, I DO need to share. I need to share online!

Yes, I have been involved with social media and SEO since 1999 but never overly pushed my name or the business name. Of course PearlyWrites is our branded name on all the social media networks but then I realized when I meet many of my followers in person and we start discussing things they are always surprised with the amount of knowledge and experience I have.

So with all this information I have buried deep inside my brain from 11 years of being in business and working in the online publishing and marketing field, I am going to put my best effort  forward into making it more known the amount of experience PearlyWrites has. When clients increase their revenue by $150K per month from strategies that I created and executed or a client increases their revenue by $50K a year, these are all accomplishments which I am realizing I need to be sharing with others.

Til next time…

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Why Stop Your Marketing?

It is all over the news, the economy is bad. Yes we know thank you for telling us over and over again because we quite didn’t hear it the first, second or thirteenth time. By the way, did you know the economy is bad?

But what does this mean in terms of a businesses marketing budget? As we all know the first budgets to be cut are always the marketing budget. Why? It seems since the new business is far and few between, the all mighty powers that be feel that marketing isn’t too important as the existing customers will stay customers and why bother to try and pick up new customers during a down economy?

The reason to not stop your marketing is when the economy begins to pick up, the first companies or products which are going to be remembered are the ones who didn’t stop their marketing efforts. And (yes I used an And to begin a sentence) there are people and companies who are still making money and not feeling the downside to this economy. They are still spending money and going about their lives as if nothing has changed. Think about this population and target them!

This is why I ask the question, “Why stop your marketing?”

With all the new ways to market your business, why not open your mind up to the endless possibilities. It’s just not about print or radio anymore! Video optimization, content creation, podcasts, webinars, online article marketing, social media marketing and online press release distribution, oh and blogging; don’t forget blogging, are all great tools to use when you want to continue marketing to reach a different or new audience.

So ask yourself should you stop all your marketing efforts? When this economy begins to turn around, think about who will be ahead (competition) of and who will be left behind (you).