It has been a wild year in search with Panda and Penguin being tossed out by the big “G” but what an exciting year in search and social it has been.
My big deal moment came a few weeks ago when I was chosen as a presenter to speak at SMX East on the Authorship to Authority panel on October 3 at 3:30 at the Jacob Javits Convention Center in NYC! I am joined by many other greats in the industry and very lucky to have the opportunity to share my 15 years of content development, SEO and Social knowledge with a ballroom of interested attendees.
Below is the official description for the panel.
From Authorship To Authority: Why Claiming Your Identity Matters (#smx #23C)
With all of the recent focus on “content is king,” many marketers overlook that there’s a much broader process involved in establishing and maintaining the all-important factor of “authority.” This comprehensive session considers the entire process of “claiming your identity,” starting with brainstorming sessions with SEO, social and content development teams, to content promotion tactics for gaining authority links. Both enterprise SEO teams as well as outside consultants will benefit from this session.
Moderator: Elisabeth Osmeloski, Managing Editor, Search Engine Land (@elisabethos)
Q&A Moderator: Carrie Hill, Director of Online Marketing Services, KeyRelevance, LLC (@CarrieHill)
Mike Arnesen, Senior SEO Analyst, SwellPath (@mike_arnesen)
Brahm Booth, Director of Marketing and Ecommerce, WowWee (@brahmbooth)
Bill Slawski, Senior SEO Consultant, Webimax (@bill_slawski)
Lisa Weinberger, Director, Content Promotion, Bankrate, Inc. (@PearlyWrites)
After 3 years of not speaking at industry conferences, a few colleagues gave me the push to send out proposals to get myself out from behind the computer screen and be seen in person. My first industry presentation was at Simon Leung’s (aka Coolsi) first conference in 2007 in San Jose and prior to that experience, thanks to my education background, I taught in college classrooms since 2003. If you can keep hung over college student’s interested at 8:00am, presenting to 75 – 400 attendees doesn’t seem too difficult.
My presentation will focus on “Content Development with Purpose.” If you have been following my twitter stream the past few weeks, I’ve been posting some small tidbits of information about this topic which incorporates all three focuses of search, social and content strategy. How all teams working together can produce not only amazing content, but content which is informative, interesting, engaging and visitors want to SHARE and READ. BUT does all content have to be read?
Can’t wait to meet you at SMX East and answer this and many other questions.
Follow Lisa on Twitter. Connect with Lisa Weinberger on Google+.