October 17th, 2011
Do you ever wonder why certain blogs are more successful than others? Or why some show up in the search more times than you think they should? What about being in Google News? Have you ever wondered why some content will get more exposure than other pieces?
If you have decided to start a new blog or get serious about your present one, a key item which should be on your to-do list is creating a schedule for your content. This not only helps you as a blogger to map out your editorial calendar but it trains the search engines to know when your site posts new content and about which topic. Establishing a publishing schedule also helps your readers to know what to expect on Tuesday morning at 10:30 as you want to become an authority voice in whatever genre your blog is about.
An example of how scheduling content can help your SEO is let’s say your site gives information about coupons. You provide your readers exclusive details about sales and a head’s up about unadvertised specials. Your competitor gives the same information, has been online for less time and is always outranking you in the search. What do you think the first steps are to figuring out what the competition has over you?
First we suggest reviewing the competitor’s site from the technical items to the design, usability, link ratio, social media and content. The only real way to figure out and create a strategy for your site is to see what the competitor is doing. Once you have researched and reviewed your competitor, now it’s time to review your own site and compare your present game plan with your competitor findings.
In this particular case, the competitor’s content publishing is a daily cadence and some days they publish two times a day. Also, on each of their days, they have a theme so Monday’s are Moo Moo Monday’s and Tuesday’s are Toddler Tween Tuesday’s and all their content for that day are centered around that theme, as well as the keywords they decided on from their research. By scheduling their content and deciding ahead of time what they will be publishing, it not only keeps their editorial efforts in line with the entire team BUT it tells the readers as well as the search engines that every Tuesday, the content will be focused on toddler products in the morning and tween products in the afternoon. The established schedule also allows their social media and promotion efforts to always be working simultaneously.
Both sites post daily but just posting the coupons or deals on your site with a once a week blog post is showing you from the search results, that this technique isn’t cutting it like it once did when the competition was low. It is now time to establish your editorial calendar, and content strategy and decide on the topics and cadence you want to publish content around to get back up in the SERP’s and play with the competition.
Tags: content strategy, SEO
Posted in Content Promotion | No Comments »
June 19th, 2010
In the past few months I have been fortunate to work with a few amazing minds in a full time capacity focusing on SEO and online marketing. I guess I never thought of a formal name of what PearlyWrites provides but we do provide online content publishing strategies and solutions for all sized businesses. Not only do we provide this service but add in the 12 years of online marketing and SEO experience and no wonder we can rank our clients websites so strongly in the search engines.
I am also realizing as a business owner I need to be more verbal by sharing the accomplishments we have had. As a person I have always been hidden in a sense that what I do is not shared by me to many people and in the online content creation and publishing world, I DO need to share. I need to share online!
Yes, I have been involved with social media and SEO since 1999 but never overly pushed my name or the business name. Of course PearlyWrites is our branded name on all the social media networks but then I realized when I meet many of my followers in person and we start discussing things they are always surprised with the amount of knowledge and experience I have.
So with all this information I have buried deep inside my brain from 11 years of being in business and working in the online publishing and marketing field, I am going to put my best effort forward into making it more known the amount of experience PearlyWrites has. When clients increase their revenue by $150K per month from strategies that I created and executed or a client increases their revenue by $50K a year, these are all accomplishments which I am realizing I need to be sharing with others.
Til next time…
Tags: content creation, online content publishing, SEO
Posted in Organic SEO | No Comments »
March 23rd, 2010
There has been a lot of talk about SEO (Search Engine Optimization) and SMM (Social Media Marketing). The talk has been going on for a few years but working in my new job, I find it quite amusing when people think they understand what SEO is as well as SMM. Throw out a few words which you think you understand and keep repeating them but honestly, that doesn’t help the fact that SEO or SMM are real items and driving forces in business revenue today.
Placing keywords into content is SEO. Yes. BUT that is not the only SEO strategy, there is so much more to organic SEO than this.
SMM is chatting on Twitter and Facebook and posting links. No, eerrr wrong! It’s about engagement, connecting and having a conversation with people, not talking at them.
To continue on my quest to get people to understand about these two ways of online marketing, I will continually create real life scenarios and for some reason love using the word puzzle. As the conversation begins, I already know and get excited that I will be able to use my favorite puzzle analogy! For those who understand SEO understand why a puzzle analogy works so well.
When wanting to hit each outlet and grab the most from your SEO efforts, each piece of the puzzle needs to be in place. If not, then you will not see the results you want. SEO takes time and many people think, Poof! I did it now where’s my money!?!
Social Media Marketing also takes time. To create a following, to get the visitor to trust you, everything takes time. If it was that easy then don’t you think everyone would be engaging each other? Throwing links out into the Twitter feed doesn’t engage anyone but yourself…maybe. (I mean some people do talk to themselves, I don’t know, just sayin…)
In the perfect world, both SEO and SMM would work simultaneously but we don’t live in a perfect world. Some people feel they get more business through SEO, others SMM and some feel both work. I have experienced both for my business where SEO has worked well and for many years SMM worked amazing. What I found was it didn’t make a difference which I focused on, just that both strategies needed to be worked on a daily basis. Once you stop, so does your inquiries and engagement.
Tags: SEO, SMM
Posted in Social Media | No Comments »
September 22nd, 2008
Online Marketing and SEO is now a department in large corporations but the only way to get the jobs is to have the experience. PearlyWrites, LLC wants to GIVE you that experience!
Phoenix, Arizona – PearlyWrites, LLC is currently seeking interns for a variety of different positions in the online marketing field. Interns are needed to fill positions in online marketing, SEO writing, SEO editing, graphic design, Web design, e-commerce, and sales. The ideal candidate will have a 2.5 GPA or higher and have interest and academic preparation in one of the areas noted above.
Since PearlyWrites is a virtual company, all positions are virtual, allowing interns the opportunity to work from their homes through our virtual office. Interns have the flexibility of working between 2 and 12 hours per week depending on their individual schedule. Internet, Instant Messaging, Phone and E-Mail is a requirement.
The online marketing field is an aggressive job market where corporations are looking for experienced individuals to fill high-level and important positions. This is an excellent opportunity to develop skills and knowledge as well as be mentored by one of the first female’s to enter the online market back when no one knew who Google was. This opportunity will also afford candidates the unique chance to work with a company who is ahead of the Organic SEO trend and learn about online marketing techniques and natural strategies to get Websites ranked in search engines organically.
Some positions are paid and all successful interns will receive a letter of recommendation at the conclusion of the internship. We will be offering to our interns, for free, our $200 SEO online courses.
Please email resumes to AccountsManager@PearlyWrites.com. Include “internship” in the subject line. Learn more about our company by visiting us on the web – http://PearlyWrites.com.
About PearlyWrites, LLC Since 1996, PearlyWrites, LLC has provided marketing and branding services to all sized businesses for their print and online campaigns. They are a virtual copywriting and organic SEO marketing company providing services to the mainstream and adult industries, while always supporting a Green environment. Their independent contractors are located throughout the United States and Canada and available through all new media outlets which allows for quick availability using all technology for consultations and meetings. Organic SEO is recommended for all businesses with a Website to continue brand marketing.
PearlyWrites is the chosen Organic SEO provider to the Wyndham Hotel Group which includes the Brands of Ramada®, Days Inn®, Super 8®, Wingate® by Wyndham, Baymont Inn®, Howard Johnson®, Travelodge®, and Knights Inn®. They have provided E-Learning course development to PBS, Annenberg Media, National Academy Foundation, SilkWeb Consulting and Laurel Publishing.
Tags: e-commerce, e-learning, editing, graphic design, instructional design, interns, internship, Online Marketing, Organic SEO, sales, SEO, training, writing
Posted in Social Media | No Comments »
August 4th, 2008
Connecting using the online social media sites can bring a wealth of information. Sites like Facebook, Stumble Upon and Twitter allows you to connect with others throughout the world.
This week, one of our Twitter friends posted a link to a Google article about “What’s an SEO?” The article discussed if Google recommends using an SEO.
A few main points mentioned in the Google SEO article are:
1) Be weary of any company or SEO consultant who makes a guarantee,
2) If you receive an email out of the blue about your site and its ranking from a so-called SEO company, approach this as the same as the email about “How you won a million dollars,
3) If you ask questions and the SEO is being secretive, this should raise a red flag,
4) You should NEVER have to link to an SEO.
With Organic SEO, we are always honest and straight about the techniques we use. They are all listed directly on our site so there are never any questions of what we are doing for our clients.
Google sets rules to help Websites, not hurt them. Work with Google’s rules and see how your results improve. Honesty and business ethics still should be followed while conducting online business. As @CoachDeb always says, “I Want to Be SEDUCED!”
Tags: Google article, SEO
Posted in Organic SEO | No Comments »
|
Next Entries »
