June 19th, 2010
In the past few months I have been fortunate to work with a few amazing minds in a full time capacity focusing on SEO and online marketing. I guess I never thought of a formal name of what PearlyWrites provides but we do provide online content publishing strategies and solutions for all sized businesses. Not only do we provide this service but add in the 12 years of online marketing and SEO experience and no wonder we can rank our clients websites so strongly in the search engines.
I am also realizing as a business owner I need to be more verbal by sharing the accomplishments we have had. As a person I have always been hidden in a sense that what I do is not shared by me to many people and in the online content creation and publishing world, I DO need to share. I need to share online!
Yes, I have been involved with social media and SEO since 1999 but never overly pushed my name or the business name. Of course PearlyWrites is our branded name on all the social media networks but then I realized when I meet many of my followers in person and we start discussing things they are always surprised with the amount of knowledge and experience I have.
So with all this information I have buried deep inside my brain from 11 years of being in business and working in the online publishing and marketing field, I am going to put my best effort forward into making it more known the amount of experience PearlyWrites has. When clients increase their revenue by $150K per month from strategies that I created and executed or a client increases their revenue by $50K a year, these are all accomplishments which I am realizing I need to be sharing with others.
Til next time…
Tags: content creation, online content publishing, SEO
Posted in Organic SEO, PearlyWrites, online marketing | No Comments »
March 23rd, 2010
There has been a lot of talk about SEO (Search Engine Optimization) and SMM (Social Media Marketing). The talk has been going on for a few years but working in my new job, I find it quite amusing when people think they understand what SEO is as well as SMM. Throw out a few words which you think you understand and keep repeating them but honestly, that doesn’t help the fact that SEO or SMM are real items and driving forces in business revenue today.
Placing keywords into content is SEO. Yes. BUT that is not the only SEO strategy, there is so much more to organic SEO than this.
SMM is chatting on Twitter and Facebook and posting links. No, eerrr wrong! It’s about engagement, connecting and having a conversation with people, not talking at them.
To continue on my quest to get people to understand about these two ways of online marketing, I will continually create real life scenarios and for some reason love using the word puzzle. As the conversation begins, I already know and get excited that I will be able to use my favorite puzzle analogy! For those who understand SEO understand why a puzzle analogy works so well.
When wanting to hit each outlet and grab the most from your SEO efforts, each piece of the puzzle needs to be in place. If not, then you will not see the results you want. SEO takes time and many people think, Poof! I did it now where’s my money!?!
Social Media Marketing also takes time. To create a following, to get the visitor to trust you, everything takes time. If it was that easy then don’t you think everyone would be engaging each other? Throwing links out into the Twitter feed doesn’t engage anyone but yourself…maybe. (I mean some people do talk to themselves, I don’t know, just sayin…)
In the perfect world, both SEO and SMM would work simultaneously but we don’t live in a perfect world. Some people feel they get more business through SEO, others SMM and some feel both work. I have experienced both for my business where SEO has worked well and for many years SMM worked amazing. What I found was it didn’t make a difference which I focused on, just that both strategies needed to be worked on a daily basis. Once you stop, so does your inquiries and engagement.
Tags: SEO, SMM
Posted in Organic SEO, SMM, Social Media | No Comments »
September 22nd, 2008
Online Marketing and SEO is now a department in large corporations but the only way to get the jobs is to have the experience. PearlyWrites, LLC wants to GIVE you that experience!
Phoenix, Arizona – PearlyWrites, LLC is currently seeking interns for a variety of different positions in the online marketing field. Interns are needed to fill positions in online marketing, SEO writing, SEO editing, graphic design, Web design, e-commerce, and sales. The ideal candidate will have a 2.5 GPA or higher and have interest and academic preparation in one of the areas noted above.
Since PearlyWrites is a virtual company, all positions are virtual, allowing interns the opportunity to work from their homes through our virtual office. Interns have the flexibility of working between 2 and 12 hours per week depending on their individual schedule. Internet, Instant Messaging, Phone and E-Mail is a requirement.
The online marketing field is an aggressive job market where corporations are looking for experienced individuals to fill high-level and important positions. This is an excellent opportunity to develop skills and knowledge as well as be mentored by one of the first female’s to enter the online market back when no one knew who Google was. This opportunity will also afford candidates the unique chance to work with a company who is ahead of the Organic SEO trend and learn about online marketing techniques and natural strategies to get Websites ranked in search engines organically.
Some positions are paid and all successful interns will receive a letter of recommendation at the conclusion of the internship. We will be offering to our interns, for free, our $200 SEO online courses.
Please email resumes to AccountsManager@PearlyWrites.com. Include “internship” in the subject line. Learn more about our company by visiting us on the web – http://PearlyWrites.com.
About PearlyWrites, LLC Since 1996, PearlyWrites, LLC has provided marketing and branding services to all sized businesses for their print and online campaigns. They are a virtual copywriting and organic SEO marketing company providing services to the mainstream and adult industries, while always supporting a Green environment. Their independent contractors are located throughout the United States and Canada and available through all new media outlets which allows for quick availability using all technology for consultations and meetings. Organic SEO is recommended for all businesses with a Website to continue brand marketing.
PearlyWrites is the chosen Organic SEO provider to the Wyndham Hotel Group which includes the Brands of Ramada®, Days Inn®, Super 8®, Wingate® by Wyndham, Baymont Inn®, Howard Johnson®, Travelodge®, and Knights Inn®. They have provided E-Learning course development to PBS, Annenberg Media, National Academy Foundation, SilkWeb Consulting and Laurel Publishing.
Tags: e-commerce, e-learning, editing, graphic design, instructional design, interns, internship, online marketing, Organic SEO, sales, SEO, training, writing
Posted in Organic SEO, PearlyWrites, Social Media | No Comments »
August 4th, 2008
Connecting using the online social media sites can bring a wealth of information. Sites like Facebook, Stumble Upon and Twitter allows you to connect with others throughout the world.
This week, one of our Twitter friends posted a link to a Google article about “What’s an SEO?” The article discussed if Google recommends using an SEO.
A few main points mentioned in the Google SEO article are:
1) Be weary of any company or SEO consultant who makes a guarantee,
2) If you receive an email out of the blue about your site and its ranking from a so-called SEO company, approach this as the same as the email about “How you won a million dollars,
3) If you ask questions and the SEO is being secretive, this should raise a red flag,
4) You should NEVER have to link to an SEO.
With Organic SEO, we are always honest and straight about the techniques we use. They are all listed directly on our site so there are never any questions of what we are doing for our clients.
Google sets rules to help Websites, not hurt them. Work with Google’s rules and see how your results improve. Honesty and business ethics still should be followed while conducting online business. As @CoachDeb always says, “I Want to Be SEDUCED!”
Tags: Google article, SEO
Posted in Organic SEO | No Comments »
September 3rd, 2006
PearlyWrites understands the importance and need for fresh new content. PW strives to meet every client’s individualized needs. They are particular about who is chosen to be allowed in the freelance network because of the high standards they set; therefore PW will only choose freelancers that meet these high standards. Understanding the combination of print media, Web content, and SEO is a huge part of successful marketing campaigns. No matter what sized business, every person wants to be successful and PearlyWrites brings that success. Through a collaborative effort, PW’s team of freelancers will meet your needs.
PearlyWrites started with Lisa Weinberger back in 1995 writing print media, ad copy, and Web content for a few companies who continually desired more of Lisa’s voice, style and creative edge. Requests and referrals exploded to create PW into a development house offering writing, editing, PR and marketing services.
Desire to satisfy each client’s needs have individualized PearlyWrites into one of the top requested copy, editing, and marketing companies. Each client is treated as if they are the only account and the reliability, honesty, and professionalism of PW is unsurpassed.
Why waste your time and money getting plagiarized content when you can get guaranteed original and unique content written by professional copywriters?
Think about the hassle and aggravation when you receive dishonest work; eliminate this by requesting a price quote from PearlyWrites.
A moment with Lisa Weinberger, CEO of PearlyWrites, LLC
Lisa Weinberger is the CEO and founder of PearlyWrites, LLC. Before embarking on the journey as a full time writer, Lisa was a teacher, private tutor, and English Professor. Her degrees consists of a BA in English Writing, Minor in Psychology, and a Master of Arts in Teaching, as well as teaching certifications from NJ and FL. With a background of over 15 years in the field of education and being a small business owner, she can produce copy for a variety of clients in different topics, subjects and genres.
The company name PearlyWrites developed quite simply through Lisa’s middle name of Pearl.
Services of copywriting, editing, research, managing, marketing, and advertising are offered. Lisa has written and edited Web content, educational curriculum, brochures, magazines, ezines, training materials, blogs, newsletters, print ads, and audio scripts. Ghostwriting for celebrities, producing curriculum which has changed many children’s lives, and contributing to E-commerce Websites are part of Lisa’s accomplishments. With the Google Adsense explosion, Lisa attended workshops to learn about services of SEO or Search Engine Optimization and the importance of page impressions.
Tags: Copywriting, SEO
Posted in Copywriting, Lisa Weinberger, Organic SEO, PearlyWrites | No Comments »
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