Content Promotion

To follow up to a comment we received about content promotion, I was asked about what doing offsite content promotion did for a reader’s energy efficiency blog.

They created a link wheel aka “Linkie” or “Super Duper Wheelie”, posted content on some directory sites, did a PR or two and received 50 back links to his blog from these efforts. If you figure from writing a few articles, making sure each are different and posting the articles throughout the Web to build your offsite links, the time you spent completing these efforts will help not only promote your content but also help with increasing your SEO ranking.

 

What other items have you found helped your content promotion efforts?

Content Promotion and Syndication

Are you aware that once you publish your content onto your website, blog or a directory that you have an opportunity to now promote and syndicate your words of wisdom? For many, the challenge is to write a daily blog, hence why we are in business providing this service, but once the blog is posted, now what?

What is next in the series in the big bad world of online content promotion?

Do you expect anyone to just find your posting?

Do you think the Google trolls will just choose your content because it is so amazing that no one else has EVER written about that exact topic? (sense some sarcasm…)

No matter how large or small your website is, once you post content whether it be copy or media, you should have a plan of action on how to promote or market your content. Whether it be through directories, links, press releases or emails, unless you have a HUGE subscriber list, we all need some push to get people and search engines to read and view our content.

Social media has been a blessing for content producers because with all the social networks focused on specific niches, it has now allowed promoters to promote their content directly to the audience who may be interested. Through social media, between groups and lists, customizing which piece of content you want to share with a specific group of people has now made it easier than the earlier days of content promotion.

For example, you are a hospitality ezine whose focus is on helping the hotel owner by giving online marketing tips and insights to users online behavior. The challenge is what will make you stand out from the crowd? Are you trying to capture visitors searching for lodging within your city or town? The content should be focused around these answers so you know the audience to target and where to promote.

What are some other techniques you would like to share that you use to promote your content?

Online Content Publishing & Marketing

In the past few months I have been fortunate to work with a few amazing minds in a full time capacity focusing on SEO and online marketing. I guess I never thought of a formal name of what PearlyWrites provides but we do provide online content publishing strategies and solutions for all sized businesses. Not only do we provide this service but add in the 12 years of online marketing and SEO experience and no wonder we can rank our clients websites so strongly in the search engines.

I am also realizing as a business owner I need to be more verbal by sharing the accomplishments we have had. As a person I have always been hidden in a sense that what I do is not shared by me to many people and in the online content creation and publishing world, I DO need to share. I need to share online!

Yes, I have been involved with social media and SEO since 1999 but never overly pushed my name or the business name. Of course PearlyWrites is our branded name on all the social media networks but then I realized when I meet many of my followers in person and we start discussing things they are always surprised with the amount of knowledge and experience I have.

So with all this information I have buried deep inside my brain from 11 years of being in business and working in the online publishing and marketing field, I am going to put my best effort  forward into making it more known the amount of experience PearlyWrites has. When clients increase their revenue by $150K per month from strategies that I created and executed or a client increases their revenue by $50K a year, these are all accomplishments which I am realizing I need to be sharing with others.

Til next time…