Portfolio

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PROJECTS & PUBLISHINGS:

PearlyWrites main focus is providing high-quality content in both writing and editing, to a variety of publications.

Subjects include:

Composition I & II, Advanced Technical Writing, Business Writing, Professional Writing, Content Strategy, Academic Support, Personal Finance, SEO, Social Media, Digital Marketing Strategy

Media Placements:

Parent as Rare Podcast – Tips for traveling

Parent as Rare Podcast – Be your own advocate

Ivy and Zo, homemade dog food

Ivy and Zo, the mango bandits

Ivy and Zo, the pool play – has over 1 million views on TikTok & featured on MSN’s pet collaboration

Personal Finance, Marketing Article Publishings

Detox Your Blog with Vitacost’s 7 Content Development Tips

How much is an ounce of Sour Diesel?

 11 Industry Superstars on Hiring an SEO Expert

Breaking Down Silos: How to Help Your Team Win at SEO

CBD for ADHD vs Traditional Pharmaceuticals

TechRepublic Interview: SEO and Social Media Expert

2 Ways the Facebook Dislike Button May Impact Rankings

The case for teaching personal finance to high school students

Chosen as an SMX East Presenter: Authorship to Authority

You Clean Up Nice; What About Your Content

Lisa’s Pre-Internet Identity Theft Story

Loan Applications: Apply Through Social Media

Lisa’s Higher Education Overview

SMX East 2012: Authorship to Authority

SMX West 2013: Authorship to Authority

Training & Workshops:

Content Development With Purpose

What is SEO?

Content Marketing

Content, Social Media and SEO Audits

EDUCATION PROJECTS

Contributed and created the Composition curriculum for Lumen Learning.

Created and managed two four-week training programs for recent college grads and 35 college interns at Bankrate and Quinstreet about SEO and digital marketing. The interns were offered jobs within the company upon completion and after their graduation.

Created 10 modules and assessments for Southern New Hampshire University online undergraduate course on social media marketing. Collaborated with professors to complete the course build (Brightspace, D2L).

Conducted research, writing, and editing of articles and audio scripts for produced curriculum, including Vocabulary and Its Relationship to the Other Element of Literacy and Semantic Graphic Organizers for LSI, LLC.

Served as a copyediting on multiple lesson plans including Elements of a Story and Spelling Bee, and teaching resources for educators for the Annenberg Foundation.

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