In the past few months, I have traveled to both coasts as well as overseas, and in between was asked by Nicole Nash for an interview about what I have been doing for a living since the mid-90’s, digital marketing. I had the pleasure of presenting at SMX West and PubCon NOLA about integrating SEO into your Content and Social Media tactics and strategies which was fun.

Interview at 30,000 Feet

In between all the business trips and flying, the interview was conducted. We spoke on the phone, questions were emailed to me while home for a few days, and after flying to California and back, the interview was finally completed and emailed from high up in the air over the Rockies.

The day I presented at PubCon NOLA, to my surprise, the interview on TechRepublic about my integrated marketing approach was published. Knowing Nicole since 2005, she and I not only grew together as colleagues, but as friends.

My Twitter notifications were blowing up and I wasn’t sure why.

Then when I saw the interview was published, and read what Nicole wrote, I was brought to tears. She was able to paint a picture of the trials and struggles I dealt with as a content business, holding to my high standards, back when clients wanted crap content. No one else but Nicole could have captured and recollected my experience the way she did.

The Past to Present

PearlyWrites started as a freelance writing project, and quickly turned into a full time business where we not only fulfilled content requests from clients but created and executed eLearning curriculum development, SEO, Content and Social Media strategies where still today, we train and support our clients. (As Nicole reminded me in the interview, we would call it “Organic SEO“.) We developed our network of reliable contractors when specific requests were made like building the GoHappyGoHojo(TM) website with a points of interest search function.

We continue to maintain our network today and still love to make connections amongst each other.

Read the full interview on TechRepublic about my SEO and Social Media approach.

A huge thanks to Nicole Nash for allowing me to share some of my knowledge and relive the beginning stages of my business.

Connect with Lisa Weinberger on Google+.