Are you aware that once you publish your content onto your website, blog or a directory that you have an opportunity to now promote and syndicate your words of wisdom? For many, the challenge is to write a daily blog, hence why we are in business providing this service, but once the blog is posted, now what?
What is next in the series in the big bad world of online content promotion?
Do you expect anyone to just find your posting?
Do you think the Google trolls will just choose your content because it is so amazing that no one else has EVER written about that exact topic? (sense some sarcasm…)
No matter how large or small your website is, once you post content whether it be copy or media, you should have a plan of action on how to promote or market your content. Whether it be through directories, links, press releases or emails, unless you have a HUGE subscriber list, we all need some push to get people and search engines to read and view our content.
Social media has been a blessing for content producers because with all the social networks focused on specific niches, it has now allowed promoters to promote their content directly to the audience who may be interested. Through social media, between groups and lists, customizing which piece of content you want to share with a specific group of people has now made it easier than the earlier days of content promotion.
For example, you are a hospitality ezine whose focus is on helping the hotel owner by giving online marketing tips and insights to users online behavior. The challenge is what will make you stand out from the crowd? Are you trying to capture visitors searching for lodging within your city or town? The content should be focused around these answers so you know the audience to target and where to promote.
What are some other techniques you would like to share that you use to promote your content?