The next step in your path toward self-employment, choose a name which reflects your business offering.

Begin branding from day 1.

  • Search available domain names,
  • Research social media handles,
  • Check Trademark office, and
  • Any other places you plan to use your company name. 

branding name

When launching PearlyWrites, the name fit what my company offered which was content creation. As I expanded as an SEO professional, PearlyWrites doesn’t reflect all my service offerings. Although I continue as PearlyWrites, I have created other businesses where the names are set for future offerings.

With my business partner Mitch Strohm, we launched Natural Media, LLC. Under this company, we run a business called MarijuanaRates.com. The idea came while brainstorming with my husband. We have many years of personal finance digital marketing experience between us as consultants, working with Bankrate.com, CreditCards.com and a few finance start-ups but we didn’t want to be competing with companies we helped rank.

We looked at different industries which lacked personal finance related businesses and personal finance for cannabis began.

Since we launched MarijuanaRates.com, the business has expanded from the original idea of a blog. We added a free cannabis pricing consumer search comparison tool with more product on the way! Some of these products will have their own product name and the names will reflect it’s offering. You won’t always get lucky with business names being available as domains but there are always creative spelling options!

What are your favorite business names?

 

Full article appeared in The Altucher Report.