June 17th, 2009
Although we began as a freelance writing company turned SEO copywriting which now focuses on developing full online marketing campaigns, it is very important to brainstorm ideas before putting them into action. Whether you have a team you work with or if you are an individual working alone to create a full campaign, we have learned a few tricks which can help you on your way to creating a strong campaign as well as get exposure for your product or service.
1) Decide on how you want to be viewed online. Whether by the Website name, a product name or your individual name. Of course this depends on what you are selling. For example if you are an artist selling original art, most likely you want to create a brand centered around your name. From your Website domain name to your logo through all the social media networks, this name and brand will be how you stand out from the crowd as well as be recognized from the competition.
2) Decide what type of strategy you want to use in grabbing a visitor’s attention. Do you want your campaign to be focused on "scandal" type headlines or do you want visitors to view your site as a clean, wholesome, family friendly place to visit while online. An example is say you’re a well known pizza chain who wants to target the college scene.
What type of approach would you want to use to grab this particular crowd? We would suggest not only blogging daily but to incorporate social media into your online marketing campaign. Whether on Twitter you give away coupons or free soft drinks to hitting the college crowd on MySpace and Facebook and creating a Fan page where you can post multiple sales for all fans to receive, this is only one idea toward targeting the crowd of your choice.
3) Do you want to target specific locales or target the global population and if so how do you want to approach it? Do you want separate efforts made toward locales as state, cities, basically following the same plan for each but just using targeted keywords and/or sub-domains focused on, for example, West Palm Beach, Florida or generalized areas like Southeast Florida. And then take it one step further to where you not only target a specific locale but then a specific population of consumers ranging from mothers to fathers or singles.
4) Are you a hotel looking to give visitors an option to search points of interests within a certain radius from your hotel like beaches or theme parks? This is another idea when brainstorming for your online marketing campaign. If you are a one building hotel located on the beach in Southeast Florida or a big corporate chain of hotels, mapping out a plan of action for hotel SEO is a highly suggested idea.
5) Free local listing sites is another option. It doesn’t take that long to write up an ad and confirm it. If you have multiple locations and again, looking for local business, listing yourself in the local directory is another easy option.
6) Setting up an analytics program on your Website so you can see where the traffic is coming from as well as measure which online marketing techniques seem to work best for your site is a must! As I repeatly say during our radio show, if you don’t know where your traffic is coming from and don’t know which is converting, then how do you know what techniques are working!
Although you may know many of these techniques, and these are just the beginning, it is always good to remind ourselves that we need a plan of action when approaching an online marketing strategy.Testing and tracking is a must and doing your keyword research of course needs to be incorporated into your strategy decisions.
Tags: online marketing strategy
Posted in Organic SEO | No Comments »
May 26th, 2009
In the game of online marketing and naturally ranking Websites, I am always a little cautious when it comes to giving a client a guarantee about how quickly their site will rank or if they will rank over their competition in a specific amount of time. In the past few months, we’ve had some really nice suprrises!
SilkWeb Consulting & Development , an e-learning development company based in Arizona, which we coached last year toward getting their Websites and Blogs created SEO friendly has now invested PearlyWrites to complete their monthly Organic SEO campaigns. Traffic has increased and potential leads are coming in from creating custom e-learning course development to purchasing and/or becoming resellers of SilkWeb’s off-the-shelf courses. SilkWeb is moving up in the search engine rankings for their keywords using Social Media Marketing, blogging, article marketing, PR distribution and online ad postings.
Transformational Health, a hydrotherapy colonics service based in Santa Monica and Palos Verdes, California, informed me last week that after a month of using our online marketing services their Website ranked above their competition! Talk about a REALLY nice boost! This client is just an example of updating your Website with the focused keywords and adding in social media marketing to the campaign to create a change in search engine rankings.
Then we have a PearlyWrites experiment…
A month and a half ago I was asked if I would host an Organic SEO radio show on RadioDentata.com. I agreed and the show is called Sensual SEO, airing Wednesday’s at 9pm EST. So on the show we discuss the techniques we use to rank an Adult Website organically through copywriting and online marketing. We decided here at PearlyWrites to put up a blog that will recap our Sensual SEO shows as well focus on Adult online marketing. The new blog is AdultOrganicSEO.com and we are taking all the techniques which we discuss on Sensual SEO and putting it all into place to allow our listeners to follow a brand new domain and blog and observe with us how quickly it can rank in a fairly overloaded niche using straight organic techniques. It has been up for 2.5 weeks so I’ll post updates as we begin to see the results.
Happy Online Marketing! 
Tags: Sensual SEO
Posted in Organic SEO | No Comments »
November 19th, 2008
PearlyWrites would like to announce their newest client, Lindsay Lou Scottsdale Boutique. They are the winners of City Search Best Women’s Boutique two years in a row, Lucky Mag’s Boutique of the Week and have a fast-forward approach to style!
Lindsay Lou can be followerd on Twitter at Twitter.com/Lindsay_Lou and will be providing the clothing to 1928 Jewelry Company’s photo shoot next week in LA.
With designer brands like Juicy Couture, Love YaYa, Young, Fabulous and Broke and more, Lindsay Lou continues to be your personal shopper for designer style. Welcome Lindsay Lou!
Tags: Lindsay Lou Scottsdale
Posted in Organic SEO | No Comments »
October 4th, 2008
Although the hospitality industry has big names that many of us know like Hilton, Marriott and Ramada; did you know if you did a search with the basic keywords of “Phoenix hotels” or similar that the first sites which show up in the natural / organic SERP’s are those for Expedia, Cheaptickets, Orbitz and other hospitality booking sites?
The travel booking sites have a high volume of pages which dominate the search engines for specific keywords and mainly because they have been online businesses for close to 10 years! And even newer players in the game are seeing their day in the spotlight like Kayak. I mean if a potential client does a search for “Comfort Inn Georgia” and the hotel of Comfort Inn wants to be found first in the natural listings vs a travel booking site then what do they need to do to get to that page result and dominate that page with all their hotels located throughout the world?
So what should Hotel chains do when wanting to conquer the organic search results?
For hotel organic SEO, first the brand should devise a strategy, either in house or by contacting an outside source who understands how to get listed organically in the search engines. Once they have the knowledge and experienced players on board, then write out the expected goals and a time frame when these goals can realistically be met.
- Discuss what needs to be completed. Some Organic SEO choices can be SEO Web content, MetaData, hotel blog entries, article submissions, social media, natural link exchanges, RSS feeds, and landing pages.
- Devise a 6-12 month plan, broken up into phases with realistic deadlines.
- Give status updates to the corporation 1-2 times a week.
The biggest thing we have found is that corporations, no matter what industry, don’t have much information when it comes to Organic SEO. We have in-person, phone or web meetings to discuss a strategy, the realistic expectations and the best course of action and devise a 6-12 month phase plan.
Working together to devise an Organic SEO plan and allowing a strategist to do their job and then discussing the phases is the best route to take when looking toward a long term organic hospitality SERP goal.
Tags: hospitality SEO, Hotel SEO
Posted in Hotel SEO | 1 Comment »
September 10th, 2008
It’s that time of year again when Lisa gets bored with the Website design and wants to change the company’s Website. So it has happened…again and we also made our PearlyWrites site more user friendly. We got the awesome cloud header developed by SEO Compatible Design last year with a new Website which worked well for us. And then we got bored and wanted a fresher look for this year and asked Kris Czerwan to help update our PearlyWrites site design using the platform of WordPress.
Kris did a wonderful job and has made SEO management of the site very easy! He has been great to work with and open to little “fixes” after the initial design. It is wonderful to connect with other local Phoenix developers and businesses who work well together.
We have lightened up the color of the PearlyWrites site to a white over a black. (Black works for PB Vixen.) We hope you enjoy our new slight site redesign and thank Kris as well as SEO Compatible Design for all their amazing work!
Tags: Kris Czerwan, Web design Phoenix
Posted in Organic SEO | No Comments »
