Creating an Online Marketing Strategy

Although we began as a freelance writing company turned SEO copywriting which now focuses on developing full online marketing campaigns, it is very important to brainstorm ideas before putting them into action. Whether you have a team you work with or if you are an individual working alone to create a full campaign, we have learned a few tricks which can help you on your way to creating a strong campaign as well as get exposure for your product or service.

1) Decide on how you want to be viewed online. Whether by the Website name, a product name or your individual name. Of course this depends on what you are selling. For example if you are an artist selling original art, most likely you want to create a brand centered around your name.  From your Website domain name to your logo through all the social media networks, this name and brand will be how you stand out from the crowd as well as be recognized from the competition.

2) Decide what type of strategy you want to use in grabbing a visitor’s attention. Do you want your campaign to be focused on “scandal” type headlines or do you want visitors to view your site as a clean, wholesome, family friendly place to visit while online. An example is say you’re a well known pizza chain who wants to target the college scene.

What type of approach would you want to use to grab this particular crowd? We would suggest not only blogging daily but to incorporate social media into your online marketing campaign. Whether on Twitter you give away coupons or free soft drinks to hitting the college crowd on MySpace and Facebook and creating a Fan page where you can post multiple sales for all fans to receive, this is only one idea toward targeting the crowd of your choice.

3) Do you want to target specific locales or target the global population and if so how do you want to approach it? Do you want separate efforts made toward locales as state, cities, basically following the same plan for each but just using targeted keywords and/or sub-domains focused on, for example, West Palm Beach, Florida or generalized areas like Southeast Florida. And then take it one step further to where you not only target a specific locale but then a specific population of consumers ranging from mothers to fathers or singles.

4) Are you a hotel looking to give visitors an option to search points of interests within a certain radius from your hotel like beaches or theme parks? This is another idea when brainstorming for your online marketing campaign. If you are a one building hotel located on the beach in Southeast Florida or a big corporate chain of hotels, mapping out a plan of action for hotel SEO is a highly suggested idea.

5) Free local listing sites is another option. It doesn’t take that long to write up an ad and confirm it. If you have multiple locations and again, looking for local business, listing yourself in the local directory is another easy option.

6) Setting up an analytics program on your Website so you can see where the traffic is coming from as well as measure which online marketing techniques seem to work best for your site is a must! As I repeatly say during our radio show, if you don’t know where your traffic is coming from and don’t know which is converting, then how do you know what techniques are working!

Although you may know many of these techniques, and these are just the beginning, it is always good to remind ourselves that we need a plan of action when approaching an online marketing strategy.Testing and tracking is a must and doing your keyword research of course needs to be incorporated into your strategy decisions.

Nice Ranking Surprises

In the game of online marketing and naturally ranking Websites, I am always a little cautious when it comes to giving a client a guarantee about how quickly their site will rank or if they will rank over their competition in a specific amount of time. In the past few months, we’ve had some really nice suprrises!

SilkWeb Consulting & Development , an e-learning development company based in Arizona, which we coached last year toward getting their Websites and Blogs created SEO friendly has now invested PearlyWrites to complete their monthly Organic SEO campaigns. Traffic has increased and potential leads are coming in from creating custom e-learning course development to purchasing and/or becoming resellers of SilkWeb’s off-the-shelf courses. SilkWeb is moving up in the search engine rankings for their keywords using Social Media Marketing, blogging, article marketing, PR distribution and online ad postings.

Transformational Health, a hydrotherapy colonics service based in Santa Monica and Palos Verdes, California, informed me last week that after a month of using our online marketing services their Website ranked above their competition! Talk about a REALLY nice boost! This client is just an example of updating your Website with the focused keywords and adding in social media marketing to the campaign to create a change in search engine rankings.

Then we have a PearlyWrites experiment…

A month and a half ago I was asked if I would host an Organic SEO radio show on RadioDentata.com. I agreed and the show is called Sensual SEO, airing Wednesday’s at 9pm EST. So on the show we discuss the techniques we use to rank an Adult Website organically through copywriting and online marketing. We decided here at PearlyWrites to put up a blog that will recap our Sensual SEO shows as well focus on Adult online marketing. The new blog is AdultOrganicSEO.com and we are taking all the techniques which we discuss on Sensual SEO and putting it all into place to allow our listeners to follow a brand new domain and blog and observe with us how quickly it can rank in a fairly overloaded niche using straight organic techniques. It has been up for 2.5 weeks so I’ll post updates as we begin to see the results.

Happy Online Marketing! :)

New Client: LindsayLou.com

PearlyWrites would like to announce their newest client, Lindsay Lou Scottsdale Boutique. They are the winners of City Search Best Women’s Boutique two years in a row, Lucky Mag’s Boutique of the Week and have a fast-forward approach to style!

Lindsay Lou can be followerd on Twitter at Twitter.com/Lindsay_Lou and will be providing the clothing to 1928 Jewelry Company’s photo shoot next week in LA.

With designer brands like Juicy Couture, Love YaYa, Young, Fabulous and Broke and more, Lindsay Lou continues to be your personal shopper for designer style. Welcome Lindsay Lou!

PearlyWrites Slight Redesign

It’s that time of year again when Lisa gets bored with the Website design and wants to change the company’s Website. So it has happened…again and we also made our PearlyWrites site more user friendly. We got the awesome cloud header developed by SEO Compatible Design last year with a new Website which worked well for us. And then we got bored and wanted a fresher look for this year and asked Kris Czerwan to help update our PearlyWrites site design using the platform of WordPress.

Kris did a wonderful job and has made SEO management of the site very easy! He has been great to work with and open to little “fixes” after the initial design. It is wonderful to connect with other local Phoenix developers and businesses who work well together.

We have lightened up the color of the PearlyWrites site to a white over a black. (Black works for PB Vixen.) We hope you enjoy our new slight site redesign and thank Kris as well as SEO Compatible Design for all their amazing work!

Chosen Provider for Organic SEO of Wyndham Hotel Group®

PearlyWrites, LLC has been chosen to be the Organic SEO provider for all eight (8) brands of Wyndham Hotel Group to improve their organic SERP’s in the hospitality industry.

Phoenix, AZPearlyWrites, LLC is excited to announce that they are the chosen Organic SEO provider to Wyndham Hotel Group. The hotel brands receiving Organic SEO are Ramada®, Days Inn®, Super 8®, Wingate® by Wyndham, Baymont Inn®, Howard Johnson®, Travelodge®, and Knights Inn®. PearlyWrites renowned Organic SEO services will raise the SERP’s and create a crucial presence online for the eight hotel brands. Through visible, SEO friendly copy, PearlyWrites will be working with WHG’s internal SEO department creating organic traffic through natural SEO techniques.

PearlyWrites is an Organic SEO Company who services mainstream online businesses. They build an organic presence for those businesses using their SEO copywriting and proven organic SEO techniques. Part of their technique focuses on SEO and the adding and changing of copy; this allows their client’s Websites to be indexed naturally through the search engines of Google, Yahoo and MSN, and inevitably leads to continuous organic traffic to their Website.

“We are very excited to be chosen by Wyndham Hotel Group as their Organic SEO provider and to work with the internal department in raising their search engine rankings. Organic and natural SERP’s in the hospitality online industry is needed and we are honored to be the company providing this service.” Lisa Weinberger, PearlyWrites Founder stated.

Mitch Strohm, independent contractor for PearlyWrites, LLC, says, “Being an active member of the PearlyWrites team is quite the ride. The Organic SEO industry is quickly becoming more competitive and it’s exciting to see PearlyWrites ahead of the pack. I’m ecstatic to be participating in the Wyndham Hotel Group project, and looking forward to seeing the benefits they’ll experience from the Organic SEO and natural SERP services of PearlyWrites.”

About PearlyWrites, LLC

Since 1996, PearlyWrites, LLC has provided marketing and branding services to all sized businesses for their print and online campaigns. They are a virtual copywriting and organic SEO marketing company providing services to the mainstream and adult industries, while always supporting a Green environment. Their independent contractors are located throughout the United States and Canada and available through all new media outlets which allows for quick availability using all technology for consultations and meetings. Organic SEO is recommended for all businesses with a Website to continue brand marketing.

Twitter Rocks!

Seriously, have you tried Twitter yet? I urge you to come join the Tweets and make Tweeps as it totally rocks!

I was “tweetting” with Armando Montelongo from “Flip This House” the other night and it was very awesome! I connected with people I have met at Internet Marketing workshops and twitting everyday with like CoachDeb, Alejandro “Successfool”, and have connected with great Tweeps from Phoenix like Chuck Reynolds and Tyson Crosbie.

Yes, I have become a Twitterholic but it’s such a great new media outlet! It’s time you tried Twitter.

Come join us on Twitter and connect with new Tweeps globally!

Google SEO Article

Connecting using the online social media sites can bring a wealth of information. Sites like Facebook, Stumble Upon and Twitter allows you to connect with others throughout the world.

This week, one of our Twitter friends posted a link to a Google article about “What’s an SEO?” The article discussed if Google recommends using an SEO.

A few main points mentioned in the Google SEO article are:
1) Be weary of any company or SEO consultant who makes a guarantee,
2) If you receive an email out of the blue about your site and its ranking from a so-called SEO company, approach this as the same as the email about “How you won a million dollars,
3) If you ask questions and the SEO is being secretive, this should raise a red flag,
4) You should NEVER have to link to an SEO.

With Organic SEO, we are always honest and straight about the techniques we use. They are all listed directly on our site so there are never any questions of what we are doing for our clients.

Google sets rules to help Websites, not hurt them. Work with Google’s rules and see how your results improve. Honesty and business ethics still should be followed while conducting online business. As @CoachDeb always says, “I Want to Be SEDUCED!”

Chosen Provider for Organic SEO of Howard Johnson®

PearlyWrites, LLC has been chosen to be the Organic SEO provider for the Howard Johnson® brand to improve their organic SERP’s in the hospitality industry.

Phoenix, AZ – Being in the hospitality niche, there is a wide variety of online sites to compete with. Howard Johnson has chosen PearlyWrites, LLC to provide organic SEO services to raise the HoJo® SERP’s and create a crucial presence online. PearlyWrites will be providing a multiple phase plan which will include creating organic traffic through natural SEO techniques including visible, SEO friendly copy.

PearlyWrites is an Organic SEO Company who services mainstream online businesses to have an organic presence using their SEO copywriting and proven organic SEO techniques. Part of their technique focuses on SEO and the adding and changing of copy; to allow their client’s Websites to be indexed naturally through the search engines of Google and Yahoo which leads to continuous organic traffic to their Website.

Organic SEO service packages are offered with an eight month payment plan available through http://new.pearlywrites.com/prices.html. The packages include the keyword research, Website analysis, keyword implementation, all their organic SEO techniques and much more!

“Clear, concise, SEO friendly copy which allows any potential visitor to your Website, to stay on your Website is our focus for our clients. Organic and natural SERP’s in the hospitality online industry is needed and we are the company providing this service.” Lisa Weinberger, PearlyWrites founder stated.

PearlyWrites, LLC is a virtual based online marketing company who supports a Green environment. Their independent contractors are located throughout the United States and Canada and available through all new media outlets which allows for quick availability using all technology for consultations and meetings.

Mitch Strohm, independent contractor for PearlyWrites, LLC, stated, “It’s been an honor to be part of the PearlyWrites team over the last year, and to watch it grow so quickly in a highly competitive industry. Being the chosen SEO service provider for Howard Johnson is certainly icing on the cake, and I’m confident that we’ll be able to substantially increase their online presence.”

About PearlyWrites, LLC
Since 1996, PearlyWrites, LLC has provided marketing for print and online campaigns. They cover clients marketing and copywriting needs all under one roof. As a virtual based marketing company, they handle the project management where one phone call or e-mail will give you an update about your project or campaign. They take the worry out of your hands and give you all the necessary details which are important to you. Organic SEO is recommended for all businesses with a Website to continue brand marketing. The company name PearlyWrites developed quite simply through Lisa’s middle name of Pearl.

Organic SEO Case Studies

Being in the business of Organic SEO, the biggest question we receive is, “Do you have any case studies?”

Although I have posted a few throughout the year to our blog, I have decided to document them all right here together. This will not be the long version, but a shorter, more condensed version. This will show the sites which we provide Organic SEO to and how they rank.

Case Study #1PearlyWrites
Since we advertise that we offer organic SEO services, I always run a few tests to see if we are ranking for the keywords we are targeting. I’m happy to say for the search term: Virtual Copywriting Company, we are listed as 1 on Google with a few other terms!

Virtual Copywriting Company

Virtual Marketing Company

Virtual SEO Company

Organic SEO Company

Organic SEO Arizona

And if you keep scrolling down, you will see some other listings which also involve PearlyWrites.

Case Study #2PB Vixen
Ranked 1st and 2nd page on Google within 3 months:

Adult Copywriting

Adult Organic SEO

Case Study #3DayMaid Inc.
Ranked on 1st page:

Northern NJ Housecleaning

ParkRidge NJ Housecleaning

Case Study #4AMC
Ranked on page 1 in less than 2 months:
Adult Copywriting

Case Study #5SilkWeb Consulting
In less than 3 weeks, ranking on page 1!
Web based career coach

So with a few case studies now posted, why is organic SEO so important? It has to be done consistently otherwise your rankings will eventually drop. Through blog postings, updating of content and the other techniques of Organic SEO, let’s help get your site rank organically in the SERP’s!

Online Branding and Photos

I always thought that getting professional photos or headshots were for actors or well-known, famous people. After attempting to get a nice, decent photo taken of me by others, I finally made the decision to get professional headshots and avator pics taken.

I posted on Twitter for suggestions of a Phoenix photographer and Erica Lucci sent me Tyson Crosbie. I am grateful to both of my Twitter friends as the photo session went wonderful and Tyson is an artist! He made me feel comfortable and the shots came out amazing!

Here are some of the shots:

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Although I tell our clients how online branding is important, I wasn’t following my own advice. With Tyson’s pics, I now can go forth and continue with online branding PearlyWrites as the woman who likes to make funny faces and Shirley Temple curls!