June 19th, 2010
In the past few months I have been fortunate to work with a few amazing minds in a full time capacity focusing on SEO and online marketing. I guess I never thought of a formal name of what PearlyWrites provides but we do provide online content publishing strategies and solutions for all sized businesses. Not only do we provide this service but add in the 12 years of online marketing and SEO experience and no wonder we can rank our clients websites so strongly in the search engines.
I am also realizing as a business owner I need to be more verbal by sharing the accomplishments we have had. As a person I have always been hidden in a sense that what I do is not shared by me to many people and in the online content creation and publishing world, I DO need to share. I need to share online!
Yes, I have been involved with social media and SEO since 1999 but never overly pushed my name or the business name. Of course PearlyWrites is our branded name on all the social media networks but then I realized when I meet many of my followers in person and we start discussing things they are always surprised with the amount of knowledge and experience I have.
So with all this information I have buried deep inside my brain from 11 years of being in business and working in the online publishing and marketing field, I am going to put my best effort forward into making it more known the amount of experience PearlyWrites has. When clients increase their revenue by $150K per month from strategies that I created and executed or a client increases their revenue by $50K a year, these are all accomplishments which I am realizing I need to be sharing with others.
Til next time…
Tags: content creation, online content publishing, SEO
Posted in Organic SEO, PearlyWrites, online marketing | No Comments »
March 23rd, 2010
There has been a lot of talk about SEO (Search Engine Optimization) and SMM (Social Media Marketing). The talk has been going on for a few years but working in my new job, I find it quite amusing when people think they understand what SEO is as well as SMM. Throw out a few words which you think you understand and keep repeating them but honestly, that doesn’t help the fact that SEO or SMM are real items and driving forces in business revenue today.
Placing keywords into content is SEO. Yes. BUT that is not the only SEO strategy, there is so much more to organic SEO than this.
SMM is chatting on Twitter and Facebook and posting links. No, eerrr wrong! It’s about engagement, connecting and having a conversation with people, not talking at them.
To continue on my quest to get people to understand about these two ways of online marketing, I will continually create real life scenarios and for some reason love using the word puzzle. As the conversation begins, I already know and get excited that I will be able to use my favorite puzzle analogy! For those who understand SEO understand why a puzzle analogy works so well.
When wanting to hit each outlet and grab the most from your SEO efforts, each piece of the puzzle needs to be in place. If not, then you will not see the results you want. SEO takes time and many people think, Poof! I did it now where’s my money!?!
Social Media Marketing also takes time. To create a following, to get the visitor to trust you, everything takes time. If it was that easy then don’t you think everyone would be engaging each other? Throwing links out into the Twitter feed doesn’t engage anyone but yourself…maybe. (I mean some people do talk to themselves, I don’t know, just sayin…)
In the perfect world, both SEO and SMM would work simultaneously but we don’t live in a perfect world. Some people feel they get more business through SEO, others SMM and some feel both work. I have experienced both for my business where SEO has worked well and for many years SMM worked amazing. What I found was it didn’t make a difference which I focused on, just that both strategies needed to be worked on a daily basis. Once you stop, so does your inquiries and engagement.
Tags: SEO, SMM
Posted in Organic SEO, SMM, Social Media | No Comments »
January 7th, 2010
WOW! Wow! WOW!
I can’t believe I just found a Website for a brick and mortar business in New Jersey that has the most horrid Website! I mean the Website looks like one of my first attempts at Website building back in the 90′s! Yes, that is how bad this is AND the business caters to high-class, high-end celebrities!
What type of message are you showing to a visitor when your services are costing easily a few hundred up to a few thousand a spa session and then you visit the Website and it’s just horrid! Don’t you want to show how you take the money you are making and put it back into the business to portray your upper class services? Isn’t that the first rule of being a business and having an online presence?
With the branding that Josh Gilmore did for PearlyWrites, everything from our print marketing collateral to our Website is all cleanly designed. When pictures and links are thrown about, it doesn’t help the visitor, no matter how well known you think you are.
Remember you have a few seconds to keep your visitor on your site and direct them with call to action statements and guide them to contact you via phone or email. BUT only a few seconds! I guess from having celebrity pictures all over the pages, visually they are trying to show they have famous clients and I get that BUT the site isn’t optimized or even ranking! Could you imagine what an amazing amount of more potential business could come if this celebrity spa actually got found in the search engines organically?
The copy on the site which is non-existent could be such a great push for this spa. SEO friendly copy targeted for their keywords would be the basics of Organic SEO that they can do. Maybe one day when the celebrity pull seems to slow down business, they will look at their unoptimized, badly designed Website and realize it’s time for an upgrade.
Tags: Organic SEO, seo friendly web design
Posted in Organic SEO, online marketing | No Comments »
October 1st, 2009
It is all over the news, the economy is bad. Yes we know thank you for telling us over and over again because we quite didn’t hear it the first, second or thirteenth time. By the way, did you know the economy is bad? 
But what does this mean in terms of a businesses marketing budget? As we all know the first budgets to be cut are always the marketing budget. Why? It seems since the new business is far and few between, the all mighty powers that be feel that marketing isn’t too important as the existing customers will stay customers and why bother to try and pick up new customers during a down economy?
The reason to not stop your marketing is when the economy begins to pick up, the first companies or products which are going to be remembered are the ones who didn’t stop their marketing efforts. And (yes I used an And to begin a sentence) there are people and companies who are still making money and not feeling the downside to this economy. They are still spending money and going about their lives as if nothing has changed. Think about this population and target them!
This is why I ask the question, "Why stop your marketing?"
With all the new ways to market your business, why not open your mind up to the endless possibilities. It’s just not about print or radio anymore! Video optimization, content creation, podcasts, webinars, online article marketing, social media marketing and online press release distribution, oh and blogging; don’t forget blogging, are all great tools to use when you want to continue marketing to reach a different or new audience.
So ask yourself should you stop all your marketing efforts? When this economy begins to turn around, think about who will be ahead (competition) of and who will be left behind (you).
Tags: content creation, online marketing
Posted in Organic SEO, PearlyWrites, online marketing | No Comments »
August 25th, 2009
The Lisa Teaching Program is Here and You Better Listen If You Know What’s Good for You
Customized classes and consulting in Organic SEO and Social Media Marketing from a leader in the field by phone, email and Skype.
Delray Beach, FL – Keeping up in the adult field is not exactly easy. All of us have to address the daunting possibilities of marketing for a rapidly changing world, and making our online presence known, whether we engage in social media (Twitter, Facebook, etc.), implement organic SEO, website copy or simply run a competent, easy-to-use pay service. Lisa Weinberger understands online marketing in the adult field like nobody else. Through her company
PearlyWrites.com, her
Adult Sensual SEO radio show, the countless classes and seminars she has taught and the many clients she has worked for around the world, Lisa has developed marketing campaigns implementing organic SEO and social media marketing that has seen results for her clients time and time again.
Recent results include two interviews for two different adult clients on Playboy Radio and an ROI of 13% of one month using Lisa and her team’s online marketing services. Now Lisa is offering her unique knowledge in the "Lisa Teaching Program". A 1-on-1 teaching course, LTP can range anywhere from 5 to 45 hours a month. Learn from this MAT licensed teacher, who has taught in college classrooms, online and at seminars. Lisa’s years of knowledge is personalized through consulting and instruction to help clients learn how to use the tools, implement the techniques and generally better understand the world of adult online marketing for the most effective campaigns possible.
Lisa explains, “Whether you are a new or experienced Webmaster, knowing how to market your business online is the key to your success. If you are hiring a company to complete your online marketing, being an informed consumer is also necessary. Why invest money into a service that you may not be educated about?”
1 on 1 classes or group classes can start on any Monday, and can begin any week. This is the positive side to personal teaching and personal attention; Lisa will work with your schedule and budget. For more information, feel free to contact Lisa directly at
AdultOrganicSEO.com to set up your learning schedule or Skype or Twitter at PearlyWrites.
About Lisa Weinberger
Once you’ve built your website, how do you get people to actually visit your site without blowing your budget? Organic traffic from search engines, blogs, social networks, link trades and other suppliers of free traffic is vital to the success of most adult websites. Professor Lisa Weinberger now offers 1 on 1 or group lessons where she discusses Organic SEO techniques like article marketing, blogging, using Press Releases, forums and social media to bring natural traffic to your adult or mainstream Website. She is the CEO and founder of PearlyWrites, LLC, a virtual copywriting and organic SEO (Search Engine Optimization) company. Lisa also hosts
Sensual SEO on RadioDentata.com every Wednesday evening at 9:00pm EST and is co-owner of the adult blog
AdultOrganicSEO.com.
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Tags: teaching program
Posted in Lisa Weinberger, Organic SEO, PearlyWrites, online marketing | No Comments »
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