FLA-Swim-Team-Search

Directing Users to a Conversion Action

How many times have you been on a website and clicked back because there was no direction to the design madness? A users first action is to search for an answer through Google, many times through mobile, and when the results populate in the SERP’s, the marketing copy seems to answer their inquiry so they click. Once they click, it’s …

Content Promotion

To follow up to a comment we received about content promotion, I was asked about what doing offsite content promotion did for a reader’s energy efficiency blog. They created a link wheel aka “Linkie” or “Super Duper Wheelie”, posted content on some directory sites, did a PR or two and received 50 back links to his blog from these efforts. …