Organic SEO

Directing Users to a Conversion Action 0

Directing Users to a Conversion Action

Posted by on Jun 2, 2013 in Organic SEO

How many times have you been on a website and clicked back because there was no direction to the design madness?

A users first action is to search for an answer through Google, many times through mobile, and when the results populate in the SERP’s, the marketing copy seems to answer their inquiry so they click. Once they click, it’s a 50/50 shot that they actually receive the answer they were looking for. Or at least pointed in the direction where the answer may reside within the website.

Grabbing the User

Recently I was searching for a swim team for my daughter (who is quite the fish) so did a search for “swim team in Delray Beach“. In the SERP’s, my question was answered within seconds by the results.

FLASwim-SERPs

I clicked on the first result since the meta description answered my question, as well as had a local confirmed listing with the local map in the right rail.  As a user, I felt this business was legit.

FLASwim-homepage

When I arrived at the website, I was happy to find a call to action, above the fold, scrolling module which advertised the latest programs and newest announcements. The site was up to date! There even is an offer of a free week all within seconds of landing on the home page of FLASwim.com.

Accessibility & Trust

Then I stayed on the site to find the information about swim team for my daughter, the days, times and costs all from the top navigation. The site isn’t cluttered or directing me into 20 different places. The mobile version is using the same positive aspects so the consistency between both the desktop and mobile versions brings a trust to the user.

Of course my favorite part I saw, below the fold, are their multiple Twitter streams and Facebook community!

FLASwim-SocialStreams

If I was to do a Content and Social Media assessment on this site, I would suggest not directing their Twitter community to their Facebook page, but create content that directs the community to their site and add a G+ page to build up that community. But just my two cents…

Of course the next thing I would complete is a search on the business and reviews from other clients. If all this checks out and looks good, I will be a new client of this business.

It takes a few items to make a user feel trust when wanting to convert them into a client. It starts with:

  • findability,
  • answering the users question,
  • not having too many paths or choices,
  • directing the user to make a call or sign up.

When the presentation draws the user to stay on the site, it allows for building trust and the visitor to click around. Advertising your business online should be focused on converting the lead to take action. Make the user feel comfortable to transact.

Connect with Lisa Weinberger on Google+.

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Interview: SEO and Social Media in TechRepublic 0

Interview: SEO and Social Media in TechRepublic

Posted by on Jun 1, 2013 in Organic SEO

TechRepublic-logoIn the past few months, I have traveled to both coasts as well as overseas, and in between was asked by Nicole Nash for an interview about what I have been doing for a living since the mid-90′s, digital marketing. I had the pleasure of presenting at SMX West and PubCon NOLA about integrating SEO into your Content and Social Media tactics and strategies which was fun.

Interview at 30,000 Feet

In between all the business trips and flying, the interview was conducted. We spoke on the phone, questions were emailed to me while home for a few days, and after flying to California and back, the interview was finally completed and emailed from high up in the air over the Rockies.

The day I presented at PubCon NOLA, to my surprise, the interview on TechRepublic about my integrated marketing approach was published. Knowing Nicole since 2005, she and I not only grew together as colleagues, but as friends.

My Twitter notifications were blowing up and I wasn’t sure why.

Then when I saw the interview was published, and read what Nicole wrote, I was brought to tears. She was able to paint a picture of the trials and struggles I dealt with as a content business, holding to my high standards, back when clients wanted crap content. No one else but Nicole could have captured and recollected my experience the way she did.

The Past to Present

PearlyWrites started as a freelance writing project, and quickly turned into a full time business where we not only fulfilled content requests from clients but created and executed eLearning curriculum development, SEO, Content and Social Media strategies where still today, we train and support our clients. (As Nicole reminded me in the interview, we would call it “Organic SEO“.) We developed our network of reliable contractors when specific requests were made like building the GoHappyGoHojo(TM) website with a points of interest search function.

We continue to maintain our network today and still love to make connections amongst each other.

Read the full interview on TechRepublic about my SEO and Social Media approach.

A huge thanks to Nicole Nash for allowing me to share some of my knowledge and relive the beginning stages of my business.

Connect with Lisa Weinberger on Google+.

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Content Promotion 0

Content Promotion

Posted by on Dec 2, 2010 in Organic SEO

To follow up to a comment we received about content promotion, I was asked about what doing offsite content promotion did for a reader’s energy efficiency blog.

They created a link wheel aka “Linkie” or “Super Duper Wheelie”, posted content on some directory sites, did a PR or two and received 50 back links to his blog from these efforts. If you figure from writing a few articles, making sure each are different and posting the articles throughout the Web to build your offsite links, the time you spent completing these efforts will help not only promote your content but also help with increasing your SEO ranking.

 

What other items have you found helped your content promotion efforts?

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