FLA-Swim-Team-Search

Directing Users to a Conversion Action

How many times have you been on a website and clicked back because there was no direction to the design madness? A users first action is to search for an answer through Google, many times through mobile, and when the results populate in the SERP’s, the marketing copy seems to answer their inquiry so they click. Once they click, it’s …

Lisa WeinbergerDirecting Users to a Conversion Action

Interview: SEO and Social Media in TechRepublic

In the past few months, I have traveled to both coasts as well as overseas, and in between was asked by Nicole Nash for an interview about what I have been doing for a living since the mid-90’s, digital marketing. I had the pleasure of presenting at SMX West and PubCon NOLA about integrating SEO into your Content and Social …

Lisa WeinbergerInterview: SEO and Social Media in TechRepublic

Content Promotion

To follow up to a comment we received about content promotion, I was asked about what doing offsite content promotion did for a reader’s energy efficiency blog. They created a link wheel aka “Linkie” or “Super Duper Wheelie”, posted content on some directory sites, did a PR or two and received 50 back links to his blog from these efforts. …

Lisa WeinbergerContent Promotion

Content Promotion and Syndication

Are you aware that once you publish your content onto your website, blog or a directory that you have an opportunity to now promote and syndicate your words of wisdom? For many, the challenge is to write a daily blog, hence why we are in business providing this service, but once the blog is posted, now what? What is next …

Lisa WeinbergerContent Promotion and Syndication

Online Content Publishing & Marketing

In the past few months I have been fortunate to work with a few amazing minds in a full time capacity focusing on SEO and online marketing. I guess I never thought of a formal name of what PearlyWrites provides but we do provide online content publishing strategies and solutions for all sized businesses. Not only do we provide this service but …

Lisa WeinbergerOnline Content Publishing & Marketing