December 2nd, 2010
To follow up to a comment we received about content promotion, I was asked about what doing offsite content promotion did for a reader’s energy efficiency blog.
They created a link wheel aka “Linkie” or “Super Duper Wheelie”, posted content on some directory sites, did a PR or two and received 50 back links to his blog from these efforts. If you figure from writing a few articles, making sure each are different and posting the articles throughout the Web to build your offsite links, the time you spent completing these efforts will help not only promote your content but also help with increasing your SEO ranking.
What other items have you found helped your content promotion efforts?
Tags: content promotion, online content publishing
Posted in Organic SEO | No Comments »
October 18th, 2010
Are you aware that once you publish your content onto your website, blog or a directory that you have an opportunity to now promote and syndicate your words of wisdom? For many, the challenge is to write a daily blog, hence why we are in business providing this service, but once the blog is posted, now what?
What is next in the series in the big bad world of online content promotion?
Do you expect anyone to just find your posting?
Do you think the Google trolls will just choose your content because it is so amazing that no one else has EVER written about that exact topic? (sense some sarcasm…)
No matter how large or small your website is, once you post content whether it be copy or media, you should have a plan of action on how to promote or market your content. Whether it be through directories, links, press releases or emails, unless you have a HUGE subscriber list, we all need some push to get people and search engines to read and view our content.
Social media has been a blessing for content producers because with all the social networks focused on specific niches, it has now allowed promoters to promote their content directly to the audience who may be interested. Through social media, between groups and lists, customizing which piece of content you want to share with a specific group of people has now made it easier than the earlier days of content promotion.
For example, you are a hospitality ezine whose focus is on helping the hotel owner by giving online marketing tips and insights to users online behavior. The challenge is what will make you stand out from the crowd? Are you trying to capture visitors searching for lodging within your city or town? The content should be focused around these answers so you know the audience to target and where to promote.
What are some other techniques you would like to share that you use to promote your content?
Tags: hospitality SEO, online content publishing, promotion
Posted in Organic SEO | 2 Comments »
June 19th, 2010
In the past few months I have been fortunate to work with a few amazing minds in a full time capacity focusing on SEO and online marketing. I guess I never thought of a formal name of what PearlyWrites provides but we do provide online content publishing strategies and solutions for all sized businesses. Not only do we provide this service but add in the 12 years of online marketing and SEO experience and no wonder we can rank our clients websites so strongly in the search engines.
I am also realizing as a business owner I need to be more verbal by sharing the accomplishments we have had. As a person I have always been hidden in a sense that what I do is not shared by me to many people and in the online content creation and publishing world, I DO need to share. I need to share online!
Yes, I have been involved with social media and SEO since 1999 but never overly pushed my name or the business name. Of course PearlyWrites is our branded name on all the social media networks but then I realized when I meet many of my followers in person and we start discussing things they are always surprised with the amount of knowledge and experience I have.
So with all this information I have buried deep inside my brain from 11 years of being in business and working in the online publishing and marketing field, I am going to put my best effort forward into making it more known the amount of experience PearlyWrites has. When clients increase their revenue by $150K per month from strategies that I created and executed or a client increases their revenue by $50K a year, these are all accomplishments which I am realizing I need to be sharing with others.
Til next time…
Tags: content creation, online content publishing, SEO
Posted in Organic SEO | No Comments »
January 7th, 2010
WOW! Wow! WOW!
I can’t believe I just found a Website for a brick and mortar business in New Jersey that has the most horrid Website! I mean the Website looks like one of my first attempts at Website building back in the 90′s! Yes, that is how bad this is AND the business caters to high-class, high-end celebrities!
What type of message are you showing to a visitor when your services are costing easily a few hundred up to a few thousand a spa session and then you visit the Website and it’s just horrid! Don’t you want to show how you take the money you are making and put it back into the business to portray your upper class services? Isn’t that the first rule of being a business and having an online presence?
With the branding that Josh Gilmore did for PearlyWrites, everything from our print marketing collateral to our Website is all cleanly designed. When pictures and links are thrown about, it doesn’t help the visitor, no matter how well known you think you are.
Remember you have a few seconds to keep your visitor on your site and direct them with call to action statements and guide them to contact you via phone or email. BUT only a few seconds! I guess from having celebrity pictures all over the pages, visually they are trying to show they have famous clients and I get that BUT the site isn’t optimized or even ranking! Could you imagine what an amazing amount of more potential business could come if this celebrity spa actually got found in the search engines organically?
The copy on the site which is non-existent could be such a great push for this spa. SEO friendly copy targeted for their keywords would be the basics of Organic SEO that they can do. Maybe one day when the celebrity pull seems to slow down business, they will look at their unoptimized, badly designed Website and realize it’s time for an upgrade.
Tags: Organic SEO, seo friendly web design
Posted in Organic SEO | No Comments »
October 1st, 2009
It is all over the news, the economy is bad. Yes we know thank you for telling us over and over again because we quite didn’t hear it the first, second or thirteenth time. By the way, did you know the economy is bad? 
But what does this mean in terms of a businesses marketing budget? As we all know the first budgets to be cut are always the marketing budget. Why? It seems since the new business is far and few between, the all mighty powers that be feel that marketing isn’t too important as the existing customers will stay customers and why bother to try and pick up new customers during a down economy?
The reason to not stop your marketing is when the economy begins to pick up, the first companies or products which are going to be remembered are the ones who didn’t stop their marketing efforts. And (yes I used an And to begin a sentence) there are people and companies who are still making money and not feeling the downside to this economy. They are still spending money and going about their lives as if nothing has changed. Think about this population and target them!
This is why I ask the question, "Why stop your marketing?"
With all the new ways to market your business, why not open your mind up to the endless possibilities. It’s just not about print or radio anymore! Video optimization, content creation, podcasts, webinars, online article marketing, social media marketing and online press release distribution, oh and blogging; don’t forget blogging, are all great tools to use when you want to continue marketing to reach a different or new audience.
So ask yourself should you stop all your marketing efforts? When this economy begins to turn around, think about who will be ahead (competition) of and who will be left behind (you).
Tags: content creation, Online Marketing
Posted in Organic SEO | No Comments »
|
Next Entries »
