June 17th, 2009
Although we began as a freelance writing company turned SEO copywriting which now focuses on developing full online marketing campaigns, it is very important to brainstorm ideas before putting them into action. Whether you have a team you work with or if you are an individual working alone to create a full campaign, we have learned a few tricks which can help you on your way to creating a strong campaign as well as get exposure for your product or service.
1) Decide on how you want to be viewed online. Whether by the Website name, a product name or your individual name. Of course this depends on what you are selling. For example if you are an artist selling original art, most likely you want to create a brand centered around your name. From your Website domain name to your logo through all the social media networks, this name and brand will be how you stand out from the crowd as well as be recognized from the competition.
2) Decide what type of strategy you want to use in grabbing a visitor’s attention. Do you want your campaign to be focused on "scandal" type headlines or do you want visitors to view your site as a clean, wholesome, family friendly place to visit while online. An example is say you’re a well known pizza chain who wants to target the college scene.
What type of approach would you want to use to grab this particular crowd? We would suggest not only blogging daily but to incorporate social media into your online marketing campaign. Whether on Twitter you give away coupons or free soft drinks to hitting the college crowd on MySpace and Facebook and creating a Fan page where you can post multiple sales for all fans to receive, this is only one idea toward targeting the crowd of your choice.
3) Do you want to target specific locales or target the global population and if so how do you want to approach it? Do you want separate efforts made toward locales as state, cities, basically following the same plan for each but just using targeted keywords and/or sub-domains focused on, for example, West Palm Beach, Florida or generalized areas like Southeast Florida. And then take it one step further to where you not only target a specific locale but then a specific population of consumers ranging from mothers to fathers or singles.
4) Are you a hotel looking to give visitors an option to search points of interests within a certain radius from your hotel like beaches or theme parks? This is another idea when brainstorming for your online marketing campaign. If you are a one building hotel located on the beach in Southeast Florida or a big corporate chain of hotels, mapping out a plan of action for hotel SEO is a highly suggested idea.
5) Free local listing sites is another option. It doesn’t take that long to write up an ad and confirm it. If you have multiple locations and again, looking for local business, listing yourself in the local directory is another easy option.
6) Setting up an analytics program on your Website so you can see where the traffic is coming from as well as measure which online marketing techniques seem to work best for your site is a must! As I repeatly say during our radio show, if you don’t know where your traffic is coming from and don’t know which is converting, then how do you know what techniques are working!
Although you may know many of these techniques, and these are just the beginning, it is always good to remind ourselves that we need a plan of action when approaching an online marketing strategy.Testing and tracking is a must and doing your keyword research of course needs to be incorporated into your strategy decisions.
Tags: online marketing strategy
Posted in Hotel SEO, Organic SEO, online marketing | No Comments »
May 26th, 2009
In the game of online marketing and naturally ranking Websites, I am always a little cautious when it comes to giving a client a guarantee about how quickly their site will rank or if they will rank over their competition in a specific amount of time. In the past few months, we’ve had some really nice suprrises!
SilkWeb Consulting & Development , an e-learning development company based in Arizona, which we coached last year toward getting their Websites and Blogs created SEO friendly has now invested PearlyWrites to complete their monthly Organic SEO campaigns. Traffic has increased and potential leads are coming in from creating custom e-learning course development to purchasing and/or becoming resellers of SilkWeb’s off-the-shelf courses. SilkWeb is moving up in the search engine rankings for their keywords using Social Media Marketing, blogging, article marketing, PR distribution and online ad postings.
Transformational Health, a hydrotherapy colonics service based in Santa Monica and Palos Verdes, California, informed me last week that after a month of using our online marketing services their Website ranked above their competition! Talk about a REALLY nice boost! This client is just an example of updating your Website with the focused keywords and adding in social media marketing to the campaign to create a change in search engine rankings.
Then we have a PearlyWrites experiment…
A month and a half ago I was asked if I would host an Organic SEO radio show on RadioDentata.com. I agreed and the show is called Sensual SEO, airing Wednesday’s at 9pm EST. So on the show we discuss the techniques we use to rank an Adult Website organically through copywriting and online marketing. We decided here at PearlyWrites to put up a blog that will recap our Sensual SEO shows as well focus on Adult online marketing. The new blog is AdultOrganicSEO.com and we are taking all the techniques which we discuss on Sensual SEO and putting it all into place to allow our listeners to follow a brand new domain and blog and observe with us how quickly it can rank in a fairly overloaded niche using straight organic techniques. It has been up for 2.5 weeks so I’ll post updates as we begin to see the results.
Happy Online Marketing! 
Tags: Sensual SEO
Posted in Case Studies, Lisa Weinberger, Organic SEO, PearlyWrites, online marketing | No Comments »
March 5th, 2009
In the past year, I have seen more and more Websites, businesses and advertisements for SEO Copywriting. Ironically, PearlyWrites and myself have been providing SEO copywriting since 2003! Back then it wasn’t called SEO copywriting but was known as something called writing for keywords or keyword stuffing. Remember those days???
As PearlyWrites started as a Copywriting Company, providing writing, research and editing services (Get it, "Writing, Research and Beyond…) to all genres and sized businesses, I just wanted to write a blog post getting back to our roots. I guess this came from a older gentleman I met last night at a networking event in Boca Raton, Florida who asked me why I haven’t changed the name of the company if we provide more than Copywriting services. My answer to him was pretty much straight forward, explaining the meaning behind the company and how the company expanded into offering Online Marketing and Design services because that is how our business grew. Also copywriting goes hand in hand with Marketing for print and online so really we never stopped providing writing services.
I am not sure if my answer sufficed him but the truth is we have been PearlyWrites from before the days of keyword stuffing writing and even print marketing writing and then of course we have the meaning behind PearlyWrites. You know the whole middle name of Pearl and starting off as a Freelance Writer.
Though PearlyWrites is a pun for Pearly Whites, we do not provide dental services BUT if a dentist office happens to need online marketing services, we would love to help you! 
If you think about all the items needed to market your Website and businesses online, it all includes SEO copywriting. From Press Releases, Articles, Web content, blogging, profile info, product descriptions to just name a few, we provide many and more of these items and will even partner with other SEM and SEO firms who would like to outsource their copywriting needs to PW.
Be well!
Lisa
@PearlyWrites
Tags: seo copywriting
Posted in Copywriting, Lisa Weinberger, Networking, Organic SEO, PearlyWrites, online marketing | No Comments »
February 17th, 2009
If you haven’t heard from PearlyWrites for a week or so, it is because we relocated to Southeast Florida. With a majority of our business up and down the East coast, we made a decision to move our home base to Delray Beach, Florida. We will continue to keep the same phone number and have added a new Southeast Florida number, 954-727-5303.
We are very excited to be able to meet with partners and clients throughout the year in person and will continue providing our virtual online marketing, copywriting and IT services to businesses throughout the world. The Internet is the most amazing tool to connect to multiple locales and to allow us to do business globally is quite awesome!
So if you are in the Southeast Florida area and would like to connect or just talk about social media, drop us a line or give a call! We LOVE talking about Twitter and Facebook!
Tags: Delray Beach, Florida
Posted in Aaron Pickett, Copywriting, Lisa Weinberger, Organic SEO, PearlyWrites, Social Media, online marketing | No Comments »
January 13th, 2009
.jpg)
This past weekend I attended AVN/AEE 2009 to be a panelist in a seminar to discuss adult online marketing in Las Vegas at the Sands Expo Center. I was on the panel with moderator LAJ from YNOT, Babeland, SugarDVD and Man About Town. Not only did I share the panel with some amazing companies and individuals, our room was filled and people were standing against the walls! It was quite a picture that I wish I could have taken to share with you.
I was joking all week on Twitter that I wanted to throw candy as when I was a teacher, I would throw candy to keep the students interest. I didn’t throw candy as the information we all were discussing kept the interest of all attendees. We discussed branding, affiliate marketing, driving traffic (paid and natural), Organic SEO, copywriting, interaction, customer service, blogging, and natural online marketing techniques. After the seminar was over, the response was amazing from the attendees thanking us and wanting to connect even further. Thank you to AVN for allowing PearlyWrites to be a part of the Part 1: Staking Your Claim on the Web.
To add to our experience at AVN/AEE, I finally got to meet my cousin who is the owner of Wicked Pictures. I want to thank him for taking the time to speak with us during his very busy schedule. It was great to finally connect to a family member and appreciate the time he took with us.
And for the comedy part of the weekend, I had a fan club! One guy asked if he could take a pic with me thinking I was some spokesmodel for a company selling a product. I told him I wasn’t but thank you for the compliment and we took a pic anyway. Then later on I was trying on some clothing (over my own clothing) and the same two men were there snapping away and there were now about 7 men all together recording and snapping away. So if you find me on YouTube or Flickr, please let me know. The least I can do is link to it and create some natural link exchanges.
Tags: AEE, AVN, panel, Vegas 2009
Posted in Lisa Weinberger, Networking, Organic SEO, PearlyWrites, Social Media, online marketing | 1 Comment »
« Previous Entries |
Next Entries »
