March 15th, 2010
I am all for social media obviously but when connecting to old “friends” through Facebook, why do the assumptions begin? Many have not been in face to face or phone to phone contact in over 14 years and they assume and act as if they still know you.
They speak aka type toward you versus speaking to have a nice conversation and learning about what you do, your life, and your family. Is that what connecting is to old friends and acquaintances mean in social media? Live in the past and assume you know the person without even taking into consideration the past 15 years of their life? Even the past 5 years or 1 year of an individual’s life!
Seriously, there are many people’s life’s who have not changed either because they do not like change, are content where they are socially and financially, or don’t see a reason to venture out into unfamiliar territory. BUT just because these “old friends” aren’t does not mean you have the right to assume my life and my inner being hasn’t changed.
All you need to do is type in my name or our company name into a search engine and you WILL see how my life has changed for the better. You will see what doors have been opened as well as the person I have become.
When being involved in Social Media, there are certain items we choose to share and put out into the public view and other parts of our lives we don’t. Some social media dominators do share every item with their followers while others keep a low profile. Social Media plays a strong part of any SEO/SEM campaign and acceptance and open mindedness is suggested.
Has social media caused assumptions in your world from your “BI” (Before Internet) life?
Do you only share parts of your life while keeping other parts out of the public social media eye?
How do you handle the assuming people of your past life?
Posted in Lisa Weinberger, Social Media, online marketing | No Comments »
September 21st, 2009
The ongoing debate of new copy vs rewrites and what to charge for rewrites seems to come up more often when the economy is at its worst or around tax seaon.
My definition of rewrites has always been to take the already existing copy and reword it with the same tone and style as most clients who want a rewrite, I have found in my experience, just want the same overall feel to say the same thing but just wants the words jumbled around a bit.
My definition of new copy is just that; new copy! Copy which engages the reader, copy which stimulates the reader to click or keep reading more; copy which is strong and interesting.
Due to this ongoing debate which I seem to encounter every few months, we do charge a lower rate for rewrites as when clients explain to us, "Well I just want the copy rewritten and it shouldn’t take you very long." Is another word for "I am cheap and won’t pay your pricing so let’s call it a rewrite BUT I expect newly written copy."
Um, yea that doesn’t fly with me. Maybe some writers would just grin and take it but after 10 years of being in this business, I don’t stand for the people who think they are "pulling" one over on the "desperate writer."
New copy is just that; new, freshly written copy.
Rewrites are taking already existing copy (no matter boring, crappy or whatever) and just reworking it to say the same thing. That is why it is called a rewrite.
When you want new, sparkingly fresh, vibrant copy, then you already know what my answer is…You got to pay for it!
So next time someone asks for a rewrite due to the price, don’t expect amazingly new copy. It’s the policy I have followed for years and no, it won’t change.
Tags: new copy, rewrites
Posted in Copywriting, Lisa Weinberger | No Comments »
August 25th, 2009
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Tags: teaching program
Posted in Lisa Weinberger, Organic SEO, PearlyWrites, online marketing | No Comments »
August 16th, 2009
Since my last post was from June 30, I am not doing a great job keeping the PearlyWrites blog updated. I have been working and focusing on our AdultOrganicSEO.com blog where we update weekly if not a few times per week. Still it isn’t an excuse, especialy when we don’t have to write some huge blog posting, but just a small, nice thought weekly.
I wonder how other small businesses keep their blog updated? I mean I know that a few of them actually hire PearlyWrites to keep their blogs updated daily so does that mean I need to hire a blogger to keep my own blog updated? Really? I mean if I do this for a living shouldn’t I be able to update my own blog if not daily, but weekly? So I am posing my challenge to myself that I must update the PW blog weekly. Even if it’s about small, subtle items, at least their will be content on the blog as we all know the search engines REALLY like new content and blogging is my number one choice to draw the search engines back to a site organically.
Would love to hear how other self-employed people make sure to update their own blog while maintaining multiple client’s blogs. Feel free to share your words of wisdom as we all get side-tracked and any great ideas would be most helpful. Til next time…
Happy Blogging! 
Tags: blogging update
Posted in Blog, Lisa Weinberger, PearlyWrites | 2 Comments »
June 30th, 2009
This past week I attended Cybernet Expo, a B2B tradeshow for the Adult Industry. I had the honor of being the only female seminar presenter at the expo where I taught about the basics of online marketing. Of course I was nervous as I haven’t 1) taught in a classroom for over 2 years and 2) you never know what type of crowd you may be walking into.
So after I got into the classroom and LAJ gave me an amazing introduction, I started my class. You want to know how to make sure that the attendees know you are an ex-teacher, have an outline, which I did and question cards. So instead of doing the good old Powerpoint presentation where I sit and click and read off the screen (which I NEVER do), I engaged my attendees by walking around the ballroom, asking questions to the 75 or so participants and made them part of the presentation OR in educational terms aka Cooperative Learning. (Glad my MAT taught me something 
) AND yes I did say 75 attendees!
For the attendees or anyone who is interested, I will be posting my notes as blog postings on our Adult Organic SEO blog. I didn’t have time to finish my prepared lesson and the feedback from the attendees was AMAZING! I forget sometimes just because I know using certain techniques to get a Website ranked organically and the basics of online marketing, that not everyone does have this knowledge. The information I did discuss was very helpful to the attendees and I am very happy to hear that they walked away with new techniques to try out and review.
Tags: cybernet expo
Posted in Lisa Weinberger, Organic SEO, PearlyWrites | No Comments »
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