September 21st, 2009
The ongoing debate of new copy vs rewrites and what to charge for rewrites seems to come up more often when the economy is at its worst or around tax seaon.
My definition of rewrites has always been to take the already existing copy and reword it with the same tone and style as most clients who want a rewrite, I have found in my experience, just want the same overall feel to say the same thing but just wants the words jumbled around a bit.
My definition of new copy is just that; new copy! Copy which engages the reader, copy which stimulates the reader to click or keep reading more; copy which is strong and interesting.
Due to this ongoing debate which I seem to encounter every few months, we do charge a lower rate for rewrites as when clients explain to us, "Well I just want the copy rewritten and it shouldn’t take you very long." Is another word for "I am cheap and won’t pay your pricing so let’s call it a rewrite BUT I expect newly written copy."
Um, yea that doesn’t fly with me. Maybe some writers would just grin and take it but after 10 years of being in this business, I don’t stand for the people who think they are "pulling" one over on the "desperate writer."
New copy is just that; new, freshly written copy.
Rewrites are taking already existing copy (no matter boring, crappy or whatever) and just reworking it to say the same thing. That is why it is called a rewrite.
When you want new, sparkingly fresh, vibrant copy, then you already know what my answer is…You got to pay for it!
So next time someone asks for a rewrite due to the price, don’t expect amazingly new copy. It’s the policy I have followed for years and no, it won’t change.
Tags: new copy, rewrites
Posted in Copywriting, Lisa Weinberger | No Comments »
March 5th, 2009
In the past year, I have seen more and more Websites, businesses and advertisements for SEO Copywriting. Ironically, PearlyWrites and myself have been providing SEO copywriting since 2003! Back then it wasn’t called SEO copywriting but was known as something called writing for keywords or keyword stuffing. Remember those days???
As PearlyWrites started as a Copywriting Company, providing writing, research and editing services (Get it, "Writing, Research and Beyond…) to all genres and sized businesses, I just wanted to write a blog post getting back to our roots. I guess this came from a older gentleman I met last night at a networking event in Boca Raton, Florida who asked me why I haven’t changed the name of the company if we provide more than Copywriting services. My answer to him was pretty much straight forward, explaining the meaning behind the company and how the company expanded into offering Online Marketing and Design services because that is how our business grew. Also copywriting goes hand in hand with Marketing for print and online so really we never stopped providing writing services.
I am not sure if my answer sufficed him but the truth is we have been PearlyWrites from before the days of keyword stuffing writing and even print marketing writing and then of course we have the meaning behind PearlyWrites. You know the whole middle name of Pearl and starting off as a Freelance Writer.
Though PearlyWrites is a pun for Pearly Whites, we do not provide dental services BUT if a dentist office happens to need online marketing services, we would love to help you! 
If you think about all the items needed to market your Website and businesses online, it all includes SEO copywriting. From Press Releases, Articles, Web content, blogging, profile info, product descriptions to just name a few, we provide many and more of these items and will even partner with other SEM and SEO firms who would like to outsource their copywriting needs to PW.
Be well!
Lisa
@PearlyWrites
Tags: seo copywriting
Posted in Copywriting, Lisa Weinberger, Networking, Organic SEO, PearlyWrites, online marketing | No Comments »
February 17th, 2009
If you haven’t heard from PearlyWrites for a week or so, it is because we relocated to Southeast Florida. With a majority of our business up and down the East coast, we made a decision to move our home base to Delray Beach, Florida. We will continue to keep the same phone number and have added a new Southeast Florida number, 954-727-5303.
We are very excited to be able to meet with partners and clients throughout the year in person and will continue providing our virtual online marketing, copywriting and IT services to businesses throughout the world. The Internet is the most amazing tool to connect to multiple locales and to allow us to do business globally is quite awesome!
So if you are in the Southeast Florida area and would like to connect or just talk about social media, drop us a line or give a call! We LOVE talking about Twitter and Facebook! 
Tags: Delray Beach, Florida
Posted in Aaron Pickett, Copywriting, Lisa Weinberger, Organic SEO, PearlyWrites, Social Media, online marketing | 3 Comments »
January 4th, 2009
Happy New Year from PearlyWrites, LLC!
As you can see we have given our site a brand new facelift with sleek, slender design and bows and PEARLS all wrapped up into one nice package. If you have ever seen our print marketing collateral (which isn’t sent out very much), you will now see a fully branded company. Welcome to PearlyWrites, LLC! We have come a long way baby and want to thank everyone who has made it possible to allow PW to continue to grow.
Thank you to my family who has been supportive of me these past few years and my dreams of being an online business woman entrepreneur. My husband who hides behind the scenes of PearlyWrites but is an integral part of our online business, thank you (now get back to work!).
Thank you to friends and business friendships who have been there in support and spirit. The connections we have made have been hugely important this year.
Thank you to Josh Gilmore for branding PearlyWrites, LLC. For clients branding, it comes natural to me, but for my own business, it was a little harder to decide. Josh, thank you!
Thank you to Mitch for joining me in the rubber room. (Um, the secret is out, the rubber room wasn’t as fun as we both thought…)
Thank you to all PearlyWrites’ contractors for a wonderful year and looking forward to even more fun in 2009! Thank you to Josh, Mitch, Nicole, Renee, Andrew, Ralph, Alexis, Robin, Dennis, and David. We’ve all come a long way together and as individuals and I am so fortunate to have connected with you all. You Rock!
Thank you to Basecamp for allowing us to work proficiently as an online marketing company. In that case, thank you to Vonage, Skype and email! Without you, our virtual company would not be possible.
Thank you to Nina Myers who has created SimpleApple.com with me to help self-published writers and Indie Artists get their name and product out on the Web.
AND Thank you to every person I have connected to on Twitter aka Tweeps! Social Media has opened up new doorways in my life and business and I look forward to another wonderful year of making even more connections and Tweeting with you!
Happy New Year! PW is going to ROCK in 2009!
Tags: New site Design, New Year
Posted in Aaron Pickett, Copywriting, Lisa Weinberger, PearlyWrites, Social Media, twitter | No Comments »
October 13th, 2008
While taking a break from Organic SEO and writing content for a few new e-learning courses today, I hopped on Twitter (AbFab micro-blogging tool!) to read Ron Hudson’s posting about the 50 most powerful and influential women in social media.
I always love supporting the women in social media because they are Rockin’ it and was going to comment on how wonderful everyone on the list is. Now this may be embarrassing but I was not expecting to see my name and there it was!
#36 Lisa Weinberger! I am so excited and honored to be on the list!
Social Media is very important and whenever I meet online business owners in person, I continually “preach” to them that they MUST start getting involved in Social Media and they just laugh at me. They can continue to laugh and make negative comments but WAKE UP! We are living in a virtual world of the Internet. The days of the door to door salesman is slowly coming to an end and practically over.
Do you really think just sending out an email or having a Website will “connect” you to potential clients?
Do you think never actually making a connection will sell your product or service?
Do you think Cold Calling without prior connection and bullying into purchasing makes you an ethical business person?
PearlyWrites is a huge promoter and supporter of Social Media. We LOVE to connect to people online and offline. Its amazing to connect with friends, followers and potential clients online and then meet face to face offline and there is such a wonderful level of comfort as if you have known one another for years!
Develop the trust, respect and communication through Social Media and you will continue to learn and be pleased with all your relationships.
Tweeps, Make it a Great Day! @PearlyWrites
Tags: Powerful Women, Social Media
Posted in Copywriting, PearlyWrites, Social Media | 8 Comments »
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