September 21st, 2009
The ongoing debate of new copy vs rewrites and what to charge for rewrites seems to come up more often when the economy is at its worst or around tax seaon.
My definition of rewrites has always been to take the already existing copy and reword it with the same tone and style as most clients who want a rewrite, I have found in my experience, just want the same overall feel to say the same thing but just wants the words jumbled around a bit.
My definition of new copy is just that; new copy! Copy which engages the reader, copy which stimulates the reader to click or keep reading more; copy which is strong and interesting.
Due to this ongoing debate which I seem to encounter every few months, we do charge a lower rate for rewrites as when clients explain to us, "Well I just want the copy rewritten and it shouldn’t take you very long." Is another word for "I am cheap and won’t pay your pricing so let’s call it a rewrite BUT I expect newly written copy."
Um, yea that doesn’t fly with me. Maybe some writers would just grin and take it but after 10 years of being in this business, I don’t stand for the people who think they are "pulling" one over on the "desperate writer."
New copy is just that; new, freshly written copy.
Rewrites are taking already existing copy (no matter boring, crappy or whatever) and just reworking it to say the same thing. That is why it is called a rewrite.
When you want new, sparkingly fresh, vibrant copy, then you already know what my answer is…You got to pay for it!
So next time someone asks for a rewrite due to the price, don’t expect amazingly new copy. It’s the policy I have followed for years and no, it won’t change.
Tags: new copy, rewrites
Posted in Copywriting, Lisa Weinberger | No Comments »
August 25th, 2009
The Lisa Teaching Program is Here and You Better Listen If You Know What’s Good for You
Customized classes and consulting in Organic SEO and Social Media Marketing from a leader in the field by phone, email and Skype.
Delray Beach, FL – Keeping up in the adult field is not exactly easy. All of us have to address the daunting possibilities of marketing for a rapidly changing world, and making our online presence known, whether we engage in social media (Twitter, Facebook, etc.), implement organic SEO, website copy or simply run a competent, easy-to-use pay service. Lisa Weinberger understands online marketing in the adult field like nobody else. Through her company
PearlyWrites.com, her
Adult Sensual SEO radio show, the countless classes and seminars she has taught and the many clients she has worked for around the world, Lisa has developed marketing campaigns implementing organic SEO and social media marketing that has seen results for her clients time and time again.
Recent results include two interviews for two different adult clients on Playboy Radio and an ROI of 13% of one month using Lisa and her team’s online marketing services. Now Lisa is offering her unique knowledge in the "Lisa Teaching Program". A 1-on-1 teaching course, LTP can range anywhere from 5 to 45 hours a month. Learn from this MAT licensed teacher, who has taught in college classrooms, online and at seminars. Lisa’s years of knowledge is personalized through consulting and instruction to help clients learn how to use the tools, implement the techniques and generally better understand the world of adult online marketing for the most effective campaigns possible.
Lisa explains, “Whether you are a new or experienced Webmaster, knowing how to market your business online is the key to your success. If you are hiring a company to complete your online marketing, being an informed consumer is also necessary. Why invest money into a service that you may not be educated about?”
1 on 1 classes or group classes can start on any Monday, and can begin any week. This is the positive side to personal teaching and personal attention; Lisa will work with your schedule and budget. For more information, feel free to contact Lisa directly at
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About Lisa Weinberger
Once you’ve built your website, how do you get people to actually visit your site without blowing your budget? Organic traffic from search engines, blogs, social networks, link trades and other suppliers of free traffic is vital to the success of most adult websites. Professor Lisa Weinberger now offers 1 on 1 or group lessons where she discusses Organic SEO techniques like article marketing, blogging, using Press Releases, forums and social media to bring natural traffic to your adult or mainstream Website. She is the CEO and founder of PearlyWrites, LLC, a virtual copywriting and organic SEO (Search Engine Optimization) company. Lisa also hosts
Sensual SEO on RadioDentata.com every Wednesday evening at 9:00pm EST and is co-owner of the adult blog
AdultOrganicSEO.com.
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Tags: teaching program
Posted in Lisa Weinberger, Organic SEO, PearlyWrites, online marketing | No Comments »
August 16th, 2009
Since my last post was from June 30, I am not doing a great job keeping the PearlyWrites blog updated. I have been working and focusing on our AdultOrganicSEO.com blog where we update weekly if not a few times per week. Still it isn’t an excuse, especialy when we don’t have to write some huge blog posting, but just a small, nice thought weekly.
I wonder how other small businesses keep their blog updated? I mean I know that a few of them actually hire PearlyWrites to keep their blogs updated daily so does that mean I need to hire a blogger to keep my own blog updated? Really? I mean if I do this for a living shouldn’t I be able to update my own blog if not daily, but weekly? So I am posing my challenge to myself that I must update the PW blog weekly. Even if it’s about small, subtle items, at least their will be content on the blog as we all know the search engines REALLY like new content and blogging is my number one choice to draw the search engines back to a site organically.
Would love to hear how other self-employed people make sure to update their own blog while maintaining multiple client’s blogs. Feel free to share your words of wisdom as we all get side-tracked and any great ideas would be most helpful. Til next time…
Happy Blogging! 
Tags: blogging update
Posted in Blog, Lisa Weinberger, PearlyWrites | No Comments »
June 30th, 2009
This past week I attended Cybernet Expo, a B2B tradeshow for the Adult Industry. I had the honor of being the only female seminar presenter at the expo where I taught about the basics of online marketing. Of course I was nervous as I haven’t 1) taught in a classroom for over 2 years and 2) you never know what type of crowd you may be walking into.
So after I got into the classroom and LAJ gave me an amazing introduction, I started my class. You want to know how to make sure that the attendees know you are an ex-teacher, have an outline, which I did and question cards. So instead of doing the good old Powerpoint presentation where I sit and click and read off the screen (which I NEVER do), I engaged my attendees by walking around the ballroom, asking questions to the 75 or so participants and made them part of the presentation OR in educational terms aka Cooperative Learning. (Glad my MAT taught me something 
) AND yes I did say 75 attendees!
For the attendees or anyone who is interested, I will be posting my notes as blog postings on our Adult Organic SEO blog. I didn’t have time to finish my prepared lesson and the feedback from the attendees was AMAZING! I forget sometimes just because I know using certain techniques to get a Website ranked organically and the basics of online marketing, that not everyone does have this knowledge. The information I did discuss was very helpful to the attendees and I am very happy to hear that they walked away with new techniques to try out and review.
Tags: cybernet expo
Posted in Lisa Weinberger, Organic SEO, PearlyWrites | No Comments »
June 17th, 2009
Although we began as a freelance writing company turned SEO copywriting which now focuses on developing full online marketing campaigns, it is very important to brainstorm ideas before putting them into action. Whether you have a team you work with or if you are an individual working alone to create a full campaign, we have learned a few tricks which can help you on your way to creating a strong campaign as well as get exposure for your product or service.
1) Decide on how you want to be viewed online. Whether by the Website name, a product name or your individual name. Of course this depends on what you are selling. For example if you are an artist selling original art, most likely you want to create a brand centered around your name. From your Website domain name to your logo through all the social media networks, this name and brand will be how you stand out from the crowd as well as be recognized from the competition.
2) Decide what type of strategy you want to use in grabbing a visitor’s attention. Do you want your campaign to be focused on "scandal" type headlines or do you want visitors to view your site as a clean, wholesome, family friendly place to visit while online. An example is say you’re a well known pizza chain who wants to target the college scene.
What type of approach would you want to use to grab this particular crowd? We would suggest not only blogging daily but to incorporate social media into your online marketing campaign. Whether on Twitter you give away coupons or free soft drinks to hitting the college crowd on MySpace and Facebook and creating a Fan page where you can post multiple sales for all fans to receive, this is only one idea toward targeting the crowd of your choice.
3) Do you want to target specific locales or target the global population and if so how do you want to approach it? Do you want separate efforts made toward locales as state, cities, basically following the same plan for each but just using targeted keywords and/or sub-domains focused on, for example, West Palm Beach, Florida or generalized areas like Southeast Florida. And then take it one step further to where you not only target a specific locale but then a specific population of consumers ranging from mothers to fathers or singles.
4) Are you a hotel looking to give visitors an option to search points of interests within a certain radius from your hotel like beaches or theme parks? This is another idea when brainstorming for your online marketing campaign. If you are a one building hotel located on the beach in Southeast Florida or a big corporate chain of hotels, mapping out a plan of action for hotel SEO is a highly suggested idea.
5) Free local listing sites is another option. It doesn’t take that long to write up an ad and confirm it. If you have multiple locations and again, looking for local business, listing yourself in the local directory is another easy option.
6) Setting up an analytics program on your Website so you can see where the traffic is coming from as well as measure which online marketing techniques seem to work best for your site is a must! As I repeatly say during our radio show, if you don’t know where your traffic is coming from and don’t know which is converting, then how do you know what techniques are working!
Although you may know many of these techniques, and these are just the beginning, it is always good to remind ourselves that we need a plan of action when approaching an online marketing strategy.Testing and tracking is a must and doing your keyword research of course needs to be incorporated into your strategy decisions.
Tags: online marketing strategy
Posted in Hotel SEO, Organic SEO, online marketing | No Comments »
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