October 17th, 2011
Do you ever wonder why certain blogs are more successful than others? Or why some show up in the search more times than you think they should? What about being in Google News? Have you ever wondered why some content will get more exposure than other pieces?
If you have decided to start a new blog or get serious about your present one, a key item which should be on your to-do list is creating a schedule for your content. This not only helps you as a blogger to map out your editorial calendar but it trains the search engines to know when your site posts new content and about which topic. Establishing a publishing schedule also helps your readers to know what to expect on Tuesday morning at 10:30 as you want to become an authority voice in whatever genre your blog is about.
An example of how scheduling content can help your SEO is let’s say your site gives information about coupons. You provide your readers exclusive details about sales and a head’s up about unadvertised specials. Your competitor gives the same information, has been online for less time and is always outranking you in the search. What do you think the first steps are to figuring out what the competition has over you?
First we suggest reviewing the competitor’s site from the technical items to the design, usability, link ratio, social media and content. The only real way to figure out and create a strategy for your site is to see what the competitor is doing. Once you have researched and reviewed your competitor, now it’s time to review your own site and compare your present game plan with your competitor findings.
In this particular case, the competitor’s content publishing is a daily cadence and some days they publish two times a day. Also, on each of their days, they have a theme so Monday’s are Moo Moo Monday’s and Tuesday’s are Toddler Tween Tuesday’s and all their content for that day are centered around that theme, as well as the keywords they decided on from their research. By scheduling their content and deciding ahead of time what they will be publishing, it not only keeps their editorial efforts in line with the entire team BUT it tells the readers as well as the search engines that every Tuesday, the content will be focused on toddler products in the morning and tween products in the afternoon. The established schedule also allows their social media and promotion efforts to always be working simultaneously.
Both sites post daily but just posting the coupons or deals on your site with a once a week blog post is showing you from the search results, that this technique isn’t cutting it like it once did when the competition was low. It is now time to establish your editorial calendar, and content strategy and decide on the topics and cadence you want to publish content around to get back up in the SERP’s and play with the competition.
Tags: content strategy, SEO
Posted in Content Promotion | No Comments »
July 26th, 2011
In all the years I have been involved in this industry, I never really considered part of my job to SEO edit but the more I looked back at the work I have done and the projects I have managed, many of them required SEO editing.
What exactly is SEO editing?
Many times when we get into writing, our minds are so focused on making sure the point of the copy is easily found. Usually when copy is produced, once it is written, it is also edited and goes to a copy editor for any mistakes which may have occurred during the writing process. Well there is another step which some copy editors may be reviewing for which is called SEO editing.
When a piece of content is created, each part or person’s job has a focus to complete their job correctly. The same goes for SEO editing. Without SEO editing, or a person who reviews the content for specific SEO items, how do you know if your content will appear in search or if it even has a chance to optimize in the search engines?
Content is created to inform your readers but if it cannot be found in the search, then the information being shared will never get into the hands of your potential readers.
Tags: content creation, seo editing
Posted in SEO Editing | No Comments »
December 2nd, 2010
To follow up to a comment we received about content promotion, I was asked about what doing offsite content promotion did for a reader’s energy efficiency blog.
They created a link wheel aka “Linkie” or “Super Duper Wheelie”, posted content on some directory sites, did a PR or two and received 50 back links to his blog from these efforts. If you figure from writing a few articles, making sure each are different and posting the articles throughout the Web to build your offsite links, the time you spent completing these efforts will help not only promote your content but also help with increasing your SEO ranking.
What other items have you found helped your content promotion efforts?
Tags: content promotion, online content publishing
Posted in Organic SEO | No Comments »
October 18th, 2010
Are you aware that once you publish your content onto your website, blog or a directory that you have an opportunity to now promote and syndicate your words of wisdom? For many, the challenge is to write a daily blog, hence why we are in business providing this service, but once the blog is posted, now what?
What is next in the series in the big bad world of online content promotion?
Do you expect anyone to just find your posting?
Do you think the Google trolls will just choose your content because it is so amazing that no one else has EVER written about that exact topic? (sense some sarcasm…)
No matter how large or small your website is, once you post content whether it be copy or media, you should have a plan of action on how to promote or market your content. Whether it be through directories, links, press releases or emails, unless you have a HUGE subscriber list, we all need some push to get people and search engines to read and view our content.
Social media has been a blessing for content producers because with all the social networks focused on specific niches, it has now allowed promoters to promote their content directly to the audience who may be interested. Through social media, between groups and lists, customizing which piece of content you want to share with a specific group of people has now made it easier than the earlier days of content promotion.
For example, you are a hospitality ezine whose focus is on helping the hotel owner by giving online marketing tips and insights to users online behavior. The challenge is what will make you stand out from the crowd? Are you trying to capture visitors searching for lodging within your city or town? The content should be focused around these answers so you know the audience to target and where to promote.
What are some other techniques you would like to share that you use to promote your content?
Tags: hospitality SEO, online content publishing, promotion
Posted in Organic SEO | 2 Comments »
June 19th, 2010
In the past few months I have been fortunate to work with a few amazing minds in a full time capacity focusing on SEO and online marketing. I guess I never thought of a formal name of what PearlyWrites provides but we do provide online content publishing strategies and solutions for all sized businesses. Not only do we provide this service but add in the 12 years of online marketing and SEO experience and no wonder we can rank our clients websites so strongly in the search engines.
I am also realizing as a business owner I need to be more verbal by sharing the accomplishments we have had. As a person I have always been hidden in a sense that what I do is not shared by me to many people and in the online content creation and publishing world, I DO need to share. I need to share online!
Yes, I have been involved with social media and SEO since 1999 but never overly pushed my name or the business name. Of course PearlyWrites is our branded name on all the social media networks but then I realized when I meet many of my followers in person and we start discussing things they are always surprised with the amount of knowledge and experience I have.
So with all this information I have buried deep inside my brain from 11 years of being in business and working in the online publishing and marketing field, I am going to put my best effort forward into making it more known the amount of experience PearlyWrites has. When clients increase their revenue by $150K per month from strategies that I created and executed or a client increases their revenue by $50K a year, these are all accomplishments which I am realizing I need to be sharing with others.
Til next time…
Tags: content creation, online content publishing, SEO
Posted in Organic SEO | No Comments »
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