Do you set goals for your content?

Creating content has become the driving force for many online marketing strategies. With the buzzword of “content marketing”, not only does a business need to create engaging and thorough content for their own site, but they also need to consider the marketing plan way before they ever hit publish. When speaking to many content creators, and discussing the topics they …

Lisa WeinbergerDo you set goals for your content?

Directing Users to a Conversion Action

How many times have you been on a website and clicked back because there was no direction to the design madness? A users first action is to search for an answer through Google, many times through mobile, and when the results populate in the SERP’s, the marketing copy seems to answer their inquiry so they click. Once they click, it’s …

Lisa WeinbergerDirecting Users to a Conversion Action

Interview: SEO and Social Media in TechRepublic

In the past few months, I have traveled to both coasts as well as overseas, and in between was asked by Nicole Nash for an interview about what I have been doing for a living since the mid-90’s, digital marketing. I had the pleasure of presenting at SMX West and PubCon NOLA about integrating SEO into your Content and Social …

Lisa WeinbergerInterview: SEO and Social Media in TechRepublic

Using Social Media Data to Find Authority Influencers

  In my many years of working in the field of Search and Social, the cool thing is our approach has always been focused on creating strategies all centered around research and data. (Check the tag line…) Research could range from search engine rankings, analytics, content auditing, analyzing the competition, to the actual data research for the development of the …

Lisa WeinbergerUsing Social Media Data to Find Authority Influencers

Data Driven Content Attract Readers

Doing an evaluation of your site content every few months allows for growth and opportunities. Ask yourself or team a few questions to get the discussion started: Does your content attract readers? Are the readers the type of traffic you want to attract to your website? Which content type brings in the most engagement? Just like how teachers are taught …

Lisa WeinbergerData Driven Content Attract Readers