This past week I attended Cybernet Expo, a B2B tradeshow for the Adult Industry. I had the honor of being the only female seminar presenter at the expo where I taught about the basics of online marketing. Of course I was nervous as I haven’t 1) taught in a classroom for over 2 years and 2) you never know what type of crowd you may be walking into.
So after I got into the classroom and LAJ gave me an amazing introduction, I started my class. You want to know how to make sure that the attendees know you are an ex-teacher, have an outline, which I did and question cards. So instead of doing the good old Powerpoint presentation where I sit and click and read off the screen (which I NEVER do), I engaged my attendees by walking around the ballroom, asking questions to the 75 or so participants and made them part of the presentation OR in educational terms aka Cooperative Learning. (Glad my MAT taught me something ) AND yes I did say 75 attendees!
For the attendees or anyone who is interested, I will be posting my notes as blog postings on our Adult Organic SEO blog. I didn’t have time to finish my prepared lesson and the feedback from the attendees was AMAZING! I forget sometimes just because I know using certain techniques to get a Website ranked organically and the basics of online marketing, that not everyone does have this knowledge. The information I did discuss was very helpful to the attendees and I am very happy to hear that they walked away with new techniques to try out and review.
Although we began as a freelance writing company turned SEO copywriting which now focuses on developing full online marketing campaigns, it is very important to brainstorm ideas before putting them into action. Whether you have a team you work with or if you are an individual working alone to create a full campaign, we have learned a few tricks which can help you on your way to creating a strong campaign as well as get exposure for your product or service.
1) Decide on how you want to be viewed online. Whether by the Website name, a product name or your individual name. Of course this depends on what you are selling. For example if you are an artist selling original art, most likely you want to create a brand centered around your name. From your Website domain name to your logo through all the social media networks, this name and brand will be how you stand out from the crowd as well as be recognized from the competition.
2) Decide what type of strategy you want to use in grabbing a visitor’s attention. Do you want your campaign to be focused on "scandal" type headlines or do you want visitors to view your site as a clean, wholesome, family friendly place to visit while online. An example is say you’re a well known pizza chain who wants to target the college scene.
What type of approach would you want to use to grab this particular crowd? We would suggest not only blogging daily but to incorporate social media into your online marketing campaign. Whether on Twitter you give away coupons or free soft drinks to hitting the college crowd on MySpace and Facebook and creating a Fan page where you can post multiple sales for all fans to receive, this is only one idea toward targeting the crowd of your choice.
3) Do you want to target specific locales or target the global population and if so how do you want to approach it? Do you want separate efforts made toward locales as state, cities, basically following the same plan for each but just using targeted keywords and/or sub-domains focused on, for example, West Palm Beach, Florida or generalized areas like Southeast Florida. And then take it one step further to where you not only target a specific locale but then a specific population of consumers ranging from mothers to fathers or singles.
4) Are you a hotel looking to give visitors an option to search points of interests within a certain radius from your hotel like beaches or theme parks? This is another idea when brainstorming for your online marketing campaign. If you are a one building hotel located on the beach in Southeast Florida or a big corporate chain of hotels, mapping out a plan of action for hotel SEO is a highly suggested idea.
5) Free local listing sites is another option. It doesn’t take that long to write up an ad and confirm it. If you have multiple locations and again, looking for local business, listing yourself in the local directory is another easy option.
6) Setting up an analytics program on your Website so you can see where the traffic is coming from as well as measure which online marketing techniques seem to work best for your site is a must! As I repeatly say during our radio show, if you don’t know where your traffic is coming from and don’t know which is converting, then how do you know what techniques are working!
Although you may know many of these techniques, and these are just the beginning, it is always good to remind ourselves that we need a plan of action when approaching an online marketing strategy.Testing and tracking is a must and doing your keyword research of course needs to be incorporated into your strategy decisions.
In the game of online marketing and naturally ranking Websites, I am always a little cautious when it comes to giving a client a guarantee about how quickly their site will rank or if they will rank over their competition in a specific amount of time. In the past few months, we’ve had some really nice suprrises!
SilkWeb Consulting & Development , an e-learning development company based in Arizona, which we coached last year toward getting their Websites and Blogs created SEO friendly has now invested PearlyWrites to complete their monthly Organic SEO campaigns. Traffic has increased and potential leads are coming in from creating custom e-learning course development to purchasing and/or becoming resellers of SilkWeb’s off-the-shelf courses. SilkWeb is moving up in the search engine rankings for their keywords using Social Media Marketing, blogging, article marketing, PR distribution and online ad postings.
Transformational Health, a hydrotherapy colonics service based in Santa Monica and Palos Verdes, California, informed me last week that after a month of using our online marketing services their Website ranked above their competition! Talk about a REALLY nice boost! This client is just an example of updating your Website with the focused keywords and adding in social media marketing to the campaign to create a change in search engine rankings.
Then we have a PearlyWrites experiment…
A month and a half ago I was asked if I would host an Organic SEO radio show on RadioDentata.com. I agreed and the show is called Sensual SEO, airing Wednesday’s at 9pm EST. So on the show we discuss the techniques we use to rank an Adult Website organically through copywriting and online marketing. We decided here at PearlyWrites to put up a blog that will recap our Sensual SEO shows as well focus on Adult online marketing. The new blog is AdultOrganicSEO.com and we are taking all the techniques which we discuss on Sensual SEO and putting it all into place to allow our listeners to follow a brand new domain and blog and observe with us how quickly it can rank in a fairly overloaded niche using straight organic techniques. It has been up for 2.5 weeks so I’ll post updates as we begin to see the results.
RadioDentata.com - Beginning May 6th 2009 Lisa Weinberger will grace Internet radio with her show Sensual SEO. The show will air every Wednesday at 9:00 PM EST.6:00 PM PST. as part of Radio Dentata’s new series of shows aimed at the adult webmaster. The show will help listeners gain a clear understanding on what organic SEO (search engine optimization) is and how best to use it.
Sensual SEO will discuss how to rank your Websites in search from the natural or organic side. Lisa Weinberger explains, “SEO is important as well as online marketing and social media marketing and combining them all allows your sites to reach more potential visitors than just focusing on one technique. On-site and off-site optimization will be discussed during Sensual SEO as well as techniques and tools that any Webmaster should know. I am very excited to be part of Radio Dentata and look forward to sharing all about organic search techniques.”
About Lisa Weinberger
Professor Lisa Weinberger is an educator, woman entrepreneur, international public speaker, project manager and consultant. She has over 15 years of experience in the educational and business fields where she has mentored and encouraged young adults into building their own businesses. She is the CEO and founder of PearlyWrites, LLC, An Online Marketing and Copywriting Company located in Southeast Florida. Professor Weinberger has taught English at William Paterson University, Bergen Community College, Scottsdale Community College and Glendale Community College and appears at adult tradeshows to teach business owners about online marketing and organic seo.
About Radio Dentata and Webmaster Wednesday:
Radio Dentata, already known for pushing boundaries is expanding their programming to add a block of webmaster shows designed to help webmasters to work better and smarter. Every aspect of the shows has been structured to with webmasters in mind.
SAN FRANCISCO, CA, April 23, 2009 – Cybernet Expo is pleased to announce the schedule of workshops and panel discussions for this year’s Cybernet Expo 2009, taking place at the Golden Gateway Hotel in San Francisco from June 25th through June 27th.New this year will be a special classroom style Intensive Training Series that will run in addition to the more traditional industry panel discussions from the Industry Insider Series.The schedule of workshops and panels will cover a variety of subjects of vital interest to adult Internet businesses, and features an impressive lineup of talented industry experts who will share what they know with Cybernet Expo attendees.
“This year we are complimenting our traditional panel discussions with our brand new Intensive Training Series,” says Connor Young, President of YNOT Network, owners and operators of Cybernet Expo.“Think a college classroom setting with one instructor and a prepared course of study.We think these smaller classroom-like training workshops will be an extremely popular addition to Cybernet Expo.”
Courses from the Intensive Training Series will cover a variety of topics.Porn legend Dave Cummings, an experienced college level instructor and veteran of adult video production, will be teaching a class on shooting and producing adult video content.Spannow, adult Internet photographer and owner of SoloBabeCash.com, will be conducting a live photo shoot featuring Internet model Emily Saint from EmilySaint.com, complete with instructions on everything from shooting in cramped spaces to indoor lighting and working with models.Adult attorney Eric M. Bernstein will be teaching what is sure to be a crowded room on the issue of complying with 18 USC 2257 record-keeping laws.Lisa Weinberger, an experienced Internet marketing instructor from PearlyWrites.com, will be teaching a class on organic traffic generation, covering topics like search engine optimization and leveraging social media networks like Twitter and Facebook.Web developer and marketing expert KevinG from Web 3.0 Internet Consulting is scheduled to lead a class in best practices in website design, and industry veteran Quentin Boyer from Pink Visual has agreed to teach a session designed to introduce new arrivals to the basics of the online adult entertainment business.
Returning to Cybernet in 2009 will be its popular Industry Insider Series of panel discussions, with each topic featuring a panel of 4 to 6 expert speakers from various segments of the adult entertainment business.Topics for the Insider Series include Techniques in Modern Adult Internet Marketing, Online Billing: Beyond the IPSP, Opportunities for Women in Adult Businesses, Understanding Fetish and Niche Markets, Writing for Adult Businesses, Buying Adult Traffic, and State of the Industry.A complete listing of speakers will be made available on the Cybernet Expo website.
In addition to the Industry Insider and Intensive Training sessions, a couple of short special addresses will be delivered by Allan Henning, founder of DatingGold.com, and Connor Young, President of YNOT.com.
Attendees are encouraged to register early for the show.Early bird registration rates of $99 per badge are scheduled to end next week.To register for Cybernet Expo, please visit http://www.cybernetexpo.com/register.htmlAttendees are also encouraged to reserve their hotel room now, to ensure the low group rates for Cybernet attendees.Group rates can be secured by booking your room through visiting http://www.cybernetexpo.com/hotel.html
Cybernet Expo would like to thank all of our sponsors, who have made this year’s event possible.
Special thanks to HotMovies.com / MovieDollars.com, DatingGold.com, eMerchantPay.com, RIVCash.com, AdultPaymaster.com, Attorney Eric M. Bernstein, X-digg.com, FTVCash.com, Webbilling.com, HDPays.com, Rackco.com and GroobyBucks.com.Cybernet Expo would also like to thank MediumPimpin.com and Shay Laren of ShayLaren.com, the official model of Cybernet Expo 2009, plus all of the companies who will be exhibiting at this year’s Show and Sell Marketplace.
A complete lineup of parties, networking events and cocktail receptions for Cybernet Expo 2009 will be posted on the Cybernet Expo website in a few days.
) AND yes I did say 75 attendees!
