Content-Goals

Do you set goals for your content?

Creating content has become the driving force for many online marketing strategies. With the buzzword of “content marketing”, not only does a business need to create engaging and thorough content for their own site, but they also need to consider the marketing plan way before they ever hit publish. When speaking to many content creators, and discussing the topics they …

FLA-Swim-Team-Search

Directing Users to a Conversion Action

How many times have you been on a website and clicked back because there was no direction to the design madness? A users first action is to search for an answer through Google, many times through mobile, and when the results populate in the SERP’s, the marketing copy seems to answer their inquiry so they click. Once they click, it’s …

Using Social Media Data to Find Authority Influencers

  In my many years of working in the field of Search and Social, the cool thing is our approach has always been focused on creating strategies all centered around research and data. (Check the tag line…) Research could range from search engine rankings, analytics, content auditing, analyzing the competition, to the actual data research for the development of the …