January 7th, 2010
WOW! Wow! WOW!
I can’t believe I just found a Website for a brick and mortar business in New Jersey that has the most horrid Website! I mean the Website looks like one of my first attempts at Website building back in the 90’s! Yes, that is how bad this is AND the business caters to high-class, high-end celebrities!
What type of message are you showing to a visitor when your services are costing easily a few hundred up to a few thousand a spa session and then you visit the Website and it’s just horrid! Don’t you want to show how you take the money you are making and put it back into the business to portray your upper class services? Isn’t that the first rule of being a business and having an online presence?
With the branding that Josh Gilmore did for PearlyWrites, everything from our print marketing collateral to our Website is all cleanly designed. When pictures and links are thrown about, it doesn’t help the visitor, no matter how well known you think you are.
Remember you have a few seconds to keep your visitor on your site and direct them with call to action statements and guide them to contact you via phone or email. BUT only a few seconds! I guess from having celebrity pictures all over the pages, visually they are trying to show they have famous clients and I get that BUT the site isn’t optimized or even ranking! Could you imagine what an amazing amount of more potential business could come if this celebrity spa actually got found in the search engines organically?
The copy on the site which is non-existent could be such a great push for this spa. SEO friendly copy targeted for their keywords would be the basics of Organic SEO that they can do. Maybe one day when the celebrity pull seems to slow down business, they will look at their unoptimized, badly designed Website and realize it’s time for an upgrade.
Tags: Organic SEO, seo friendly web design
Posted in Organic SEO, online marketing | No Comments »
October 1st, 2009
It is all over the news, the economy is bad. Yes we know thank you for telling us over and over again because we quite didn’t hear it the first, second or thirteenth time. By the way, did you know the economy is bad? 
But what does this mean in terms of a businesses marketing budget? As we all know the first budgets to be cut are always the marketing budget. Why? It seems since the new business is far and few between, the all mighty powers that be feel that marketing isn’t too important as the existing customers will stay customers and why bother to try and pick up new customers during a down economy?
The reason to not stop your marketing is when the economy begins to pick up, the first companies or products which are going to be remembered are the ones who didn’t stop their marketing efforts. And (yes I used an And to begin a sentence) there are people and companies who are still making money and not feeling the downside to this economy. They are still spending money and going about their lives as if nothing has changed. Think about this population and target them!
This is why I ask the question, "Why stop your marketing?"
With all the new ways to market your business, why not open your mind up to the endless possibilities. It’s just not about print or radio anymore! Video optimization, content creation, podcasts, webinars, online article marketing, social media marketing and online press release distribution, oh and blogging; don’t forget blogging, are all great tools to use when you want to continue marketing to reach a different or new audience.
So ask yourself should you stop all your marketing efforts? When this economy begins to turn around, think about who will be ahead (competition) of and who will be left behind (you).
Tags: content creation, online marketing
Posted in Organic SEO, PearlyWrites, online marketing | No Comments »
September 21st, 2009
The ongoing debate of new copy vs rewrites and what to charge for rewrites seems to come up more often when the economy is at its worst or around tax seaon.
My definition of rewrites has always been to take the already existing copy and reword it with the same tone and style as most clients who want a rewrite, I have found in my experience, just want the same overall feel to say the same thing but just wants the words jumbled around a bit.
My definition of new copy is just that; new copy! Copy which engages the reader, copy which stimulates the reader to click or keep reading more; copy which is strong and interesting.
Due to this ongoing debate which I seem to encounter every few months, we do charge a lower rate for rewrites as when clients explain to us, "Well I just want the copy rewritten and it shouldn’t take you very long." Is another word for "I am cheap and won’t pay your pricing so let’s call it a rewrite BUT I expect newly written copy."
Um, yea that doesn’t fly with me. Maybe some writers would just grin and take it but after 10 years of being in this business, I don’t stand for the people who think they are "pulling" one over on the "desperate writer."
New copy is just that; new, freshly written copy.
Rewrites are taking already existing copy (no matter boring, crappy or whatever) and just reworking it to say the same thing. That is why it is called a rewrite.
When you want new, sparkingly fresh, vibrant copy, then you already know what my answer is…You got to pay for it!
So next time someone asks for a rewrite due to the price, don’t expect amazingly new copy. It’s the policy I have followed for years and no, it won’t change.
Tags: new copy, rewrites
Posted in Copywriting, Lisa Weinberger | No Comments »
August 25th, 2009
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PearlyWrites.com, her
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Once you’ve built your website, how do you get people to actually visit your site without blowing your budget? Organic traffic from search engines, blogs, social networks, link trades and other suppliers of free traffic is vital to the success of most adult websites. Professor Lisa Weinberger now offers 1 on 1 or group lessons where she discusses Organic SEO techniques like article marketing, blogging, using Press Releases, forums and social media to bring natural traffic to your adult or mainstream Website. She is the CEO and founder of PearlyWrites, LLC, a virtual copywriting and organic SEO (Search Engine Optimization) company. Lisa also hosts
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AdultOrganicSEO.com.
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Tags: teaching program
Posted in Lisa Weinberger, Organic SEO, PearlyWrites, online marketing | No Comments »
August 16th, 2009
Since my last post was from June 30, I am not doing a great job keeping the PearlyWrites blog updated. I have been working and focusing on our AdultOrganicSEO.com blog where we update weekly if not a few times per week. Still it isn’t an excuse, especialy when we don’t have to write some huge blog posting, but just a small, nice thought weekly.
I wonder how other small businesses keep their blog updated? I mean I know that a few of them actually hire PearlyWrites to keep their blogs updated daily so does that mean I need to hire a blogger to keep my own blog updated? Really? I mean if I do this for a living shouldn’t I be able to update my own blog if not daily, but weekly? So I am posing my challenge to myself that I must update the PW blog weekly. Even if it’s about small, subtle items, at least their will be content on the blog as we all know the search engines REALLY like new content and blogging is my number one choice to draw the search engines back to a site organically.
Would love to hear how other self-employed people make sure to update their own blog while maintaining multiple client’s blogs. Feel free to share your words of wisdom as we all get side-tracked and any great ideas would be most helpful. Til next time…
Happy Blogging! 
Tags: blogging update
Posted in Blog, Lisa Weinberger, PearlyWrites | 2 Comments »
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