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Lisa Weinberger has been a successful digital marketer since 1997. She promotes and brands, Fortune 1000 companies and SMBs using organic SEO techniques and content to get exposure for products and services. Making online connections and bringing people together to be their best, has been an integral part of Lisa’s team building career. Her team at PearlyWrites, LLC consists of high-caliber online content creators, editors, multi-media creators and project managers are all Social Media and promotion experts. Lisa serves as Chief Content Officer for a variety of client businesses and start-ups.

Recently, Lisa was the Director of Content Promotion & SEO for Bankrate, Inc. where she built their internal SEO, Social Media & Content Marketing department. In 2013, she led Bankrate with a small internal team against global marketing agencies to being a Shorty Awards Finalist in the category of Best Use of Social Media for Financial Services. She also increased Bankrate’s revenue through SEO strategies centered around content and proper execution of promotion which rose their organic placement to number rankings in Google which was a 50% revenue increase month over month. Lisa has held similar executive positions in corporate SEO, Content Strategy and Social Media to gain exposure, rankings and authority.

Publishing’s of Lisa’s can be found on Fox Business, Yahoo! Finance, Business Insider, Comcast, Credit Karma, Fidelity as well as being a source and interviewed about Search and Social Media on Tech Republic. Lisa is a contributor to the Conductor blog where she discusses breaking down corporate silos, SEO and content marketing. She has spoken at industry conferences about SEO, Content Development and Social Media like SMX, NCDM DMA, and PubCon.

Lisa is the Co-Founder of Natural Media, LLC, publisher of MarijuanaRates.com. She shares about her higher educational journey over at Ph.D. Girl on Facebook. She has earned her BA in English Writing and a Master’s in Teaching from William Paterson University. Presently, Lisa is working on a second Master’s degree in English, focused on higher education Composition classes at Indiana University.

Incorporating Digital Media into Teaching Composition