December 2nd, 2010
To follow up to a comment we received about content promotion, I was asked about what doing offsite content promotion did for a reader’s energy efficiency blog.
They created a link wheel aka “Linkie” or “Super Duper Wheelie”, posted content on some directory sites, did a PR or two and received 50 back links to his blog from these efforts. If you figure from writing a few articles, making sure each are different and posting the articles throughout the Web to build your offsite links, the time you spent completing these efforts will help not only promote your content but also help with increasing your SEO ranking.
What other items have you found helped your content promotion efforts?
Tags: content promotion, online content publishing
Posted in Organic SEO | No Comments »
October 18th, 2010
Are you aware that once you publish your content onto your website, blog or a directory that you have an opportunity to now promote and syndicate your words of wisdom? For many, the challenge is to write a daily blog, hence why we are in business providing this service, but once the blog is posted, now what?
What is next in the series in the big bad world of online content promotion?
Do you expect anyone to just find your posting?
Do you think the Google trolls will just choose your content because it is so amazing that no one else has EVER written about that exact topic? (sense some sarcasm…)
No matter how large or small your website is, once you post content whether it be copy or media, you should have a plan of action on how to promote or market your content. Whether it be through directories, links, press releases or emails, unless you have a HUGE subscriber list, we all need some push to get people and search engines to read and view our content.
Social media has been a blessing for content producers because with all the social networks focused on specific niches, it has now allowed promoters to promote their content directly to the audience who may be interested. Through social media, between groups and lists, customizing which piece of content you want to share with a specific group of people has now made it easier than the earlier days of content promotion.
For example, you are a hospitality ezine whose focus is on helping the hotel owner by giving online marketing tips and insights to users online behavior. The challenge is what will make you stand out from the crowd? Are you trying to capture visitors searching for lodging within your city or town? The content should be focused around these answers so you know the audience to target and where to promote.
What are some other techniques you would like to share that you use to promote your content?
Tags: hospitality SEO, online content publishing, promotion
Posted in Organic SEO | 2 Comments »
June 19th, 2010
In the past few months I have been fortunate to work with a few amazing minds in a full time capacity focusing on SEO and online marketing. I guess I never thought of a formal name of what PearlyWrites provides but we do provide online content publishing strategies and solutions for all sized businesses. Not only do we provide this service but add in the 12 years of online marketing and SEO experience and no wonder we can rank our clients websites so strongly in the search engines.
I am also realizing as a business owner I need to be more verbal by sharing the accomplishments we have had. As a person I have always been hidden in a sense that what I do is not shared by me to many people and in the online content creation and publishing world, I DO need to share. I need to share online!
Yes, I have been involved with social media and SEO since 1999 but never overly pushed my name or the business name. Of course PearlyWrites is our branded name on all the social media networks but then I realized when I meet many of my followers in person and we start discussing things they are always surprised with the amount of knowledge and experience I have.
So with all this information I have buried deep inside my brain from 11 years of being in business and working in the online publishing and marketing field, I am going to put my best effort forward into making it more known the amount of experience PearlyWrites has. When clients increase their revenue by $150K per month from strategies that I created and executed or a client increases their revenue by $50K a year, these are all accomplishments which I am realizing I need to be sharing with others.
Til next time…
Tags: content creation, online content publishing, SEO
Posted in Organic SEO | No Comments »
March 23rd, 2010
There has been a lot of talk about SEO (Search Engine Optimization) and SMM (Social Media Marketing). The talk has been going on for a few years but working in my new job, I find it quite amusing when people think they understand what SEO is as well as SMM. Throw out a few words which you think you understand and keep repeating them but honestly, that doesn’t help the fact that SEO or SMM are real items and driving forces in business revenue today.
Placing keywords into content is SEO. Yes. BUT that is not the only SEO strategy, there is so much more to organic SEO than this.
SMM is chatting on Twitter and Facebook and posting links. No, eerrr wrong! It’s about engagement, connecting and having a conversation with people, not talking at them.
To continue on my quest to get people to understand about these two ways of online marketing, I will continually create real life scenarios and for some reason love using the word puzzle. As the conversation begins, I already know and get excited that I will be able to use my favorite puzzle analogy! For those who understand SEO understand why a puzzle analogy works so well.
When wanting to hit each outlet and grab the most from your SEO efforts, each piece of the puzzle needs to be in place. If not, then you will not see the results you want. SEO takes time and many people think, Poof! I did it now where’s my money!?!
Social Media Marketing also takes time. To create a following, to get the visitor to trust you, everything takes time. If it was that easy then don’t you think everyone would be engaging each other? Throwing links out into the Twitter feed doesn’t engage anyone but yourself…maybe. (I mean some people do talk to themselves, I don’t know, just sayin…)
In the perfect world, both SEO and SMM would work simultaneously but we don’t live in a perfect world. Some people feel they get more business through SEO, others SMM and some feel both work. I have experienced both for my business where SEO has worked well and for many years SMM worked amazing. What I found was it didn’t make a difference which I focused on, just that both strategies needed to be worked on a daily basis. Once you stop, so does your inquiries and engagement.
Tags: SEO, SMM
Posted in Social Media | No Comments »
March 15th, 2010
I am all for social media obviously but when connecting to old “friends” through Facebook, why do the assumptions begin? Many have not been in face to face or phone to phone contact in over 14 years and they assume and act as if they still know you.
They speak aka type toward you versus speaking to have a nice conversation and learning about what you do, your life, and your family. Is that what connecting is to old friends and acquaintances mean in social media? Live in the past and assume you know the person without even taking into consideration the past 15 years of their life? Even the past 5 years or 1 year of an individual’s life!
Seriously, there are many people’s life’s who have not changed either because they do not like change, are content where they are socially and financially, or don’t see a reason to venture out into unfamiliar territory. BUT just because these “old friends” aren’t does not mean you have the right to assume my life and my inner being hasn’t changed.
All you need to do is type in my name or our company name into a search engine and you WILL see how my life has changed for the better. You will see what doors have been opened as well as the person I have become.
When being involved in Social Media, there are certain items we choose to share and put out into the public view and other parts of our lives we don’t. Some social media dominators do share every item with their followers while others keep a low profile. Social Media plays a strong part of any SEO/SEM campaign and acceptance and open mindedness is suggested.
Has social media caused assumptions in your world from your “BI” (Before Internet) life?
Do you only share parts of your life while keeping other parts out of the public social media eye?
How do you handle the assuming people of your past life?
Posted in Social Media | No Comments »
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