October 13th, 2008
While taking a break from Organic SEO and writing content for a few new e-learning courses today, I hopped on Twitter (AbFab micro-blogging tool!) to read Ron Hudson’s posting about the 50 most powerful and influential women in social media.
I always love supporting the women in social media because they are Rockin’ it and was going to comment on how wonderful everyone on the list is. Now this may be embarrassing but I was not expecting to see my name and there it was!
#36 Lisa Weinberger! I am so excited and honored to be on the list!
Social Media is very important and whenever I meet online business owners in person, I continually “preach” to them that they MUST start getting involved in Social Media and they just laugh at me. They can continue to laugh and make negative comments but WAKE UP! We are living in a virtual world of the Internet. The days of the door to door salesman is slowly coming to an end and practically over.
Do you really think just sending out an email or having a Website will “connect” you to potential clients?
Do you think never actually making a connection will sell your product or service?
Do you think Cold Calling without prior connection and bullying into purchasing makes you an ethical business person?
PearlyWrites is a huge promoter and supporter of Social Media. We LOVE to connect to people online and offline. Its amazing to connect with friends, followers and potential clients online and then meet face to face offline and there is such a wonderful level of comfort as if you have known one another for years!
Develop the trust, respect and communication through Social Media and you will continue to learn and be pleased with all your relationships.
Tweeps, Make it a Great Day! @PearlyWrites 
Tags: Powerful Women, Social Media
Posted in Copywriting, PearlyWrites, Social Media | 8 Comments »
October 4th, 2008
Although the hospitality industry has big names that many of us know like Hilton, Marriott and Ramada; did you know if you did a search with the basic keywords of “Phoenix hotels” or similar that the first sites which show up in the natural / organic SERP’s are those for Expedia, Cheaptickets, Orbitz and other hospitality booking sites?
The travel booking sites have a high volume of pages which dominate the search engines for specific keywords and mainly because they have been online businesses for close to 10 years! And even newer players in the game are seeing their day in the spotlight like Kayak. I mean if a potential client does a search for “Comfort Inn Georgia” and the hotel of Comfort Inn wants to be found first in the natural listings vs a travel booking site then what do they need to do to get to that page result and dominate that page with all their hotels located throughout the world?
So what should Hotel chains do when wanting to conquer the organic search results?
For hotel organic SEO, first the brand should devise a strategy, either in house or by contacting an outside source who understands how to get listed organically in the search engines. Once they have the knowledge and experienced players on board, then write out the expected goals and a time frame when these goals can realistically be met.
- Discuss what needs to be completed. Some Organic SEO choices can be SEO Web content, MetaData, hotel blog entries, article submissions, social media, natural link exchanges, RSS feeds, and landing pages.
- Devise a 6-12 month plan, broken up into phases with realistic deadlines.
- Give status updates to the corporation 1-2 times a week.
The biggest thing we have found is that corporations, no matter what industry, don’t have much information when it comes to Organic SEO. We have in-person, phone or web meetings to discuss a strategy, the realistic expectations and the best course of action and devise a 6-12 month phase plan.
Working together to devise an Organic SEO plan and allowing a strategist to do their job and then discussing the phases is the best route to take when looking toward a long term organic hospitality SERP goal.
Tags: hospitality SEO, Hotel SEO
Posted in Hotel SEO, Organic SEO, PearlyWrites | 1 Comment »
October 1st, 2008
This year PearlyWrites, LLC will be participating in the Susan G. Komen Race for the Cure in Phoenix on Oct. 12. We will be racing with Silk Web Consulting and a few other amazing women to show our support for finding a cure to Breast Cancer.
Come down to the race and support us or even walk with us!
If you would like to donate to an amazing cause, please visit our personal Website at: http://komenphoenix.kintera.org/race/pearlywrites
Tags: breast cancer race, pink ribbon
Posted in PearlyWrites | No Comments »
